Paid Media Manager

We are a company that offers working capital to Latino-owned businesses in the United States, and paid media is our main growth engine. We are looking for a senior profile who combines strategy and execution, understands the market, and does not stop at the lead: someone who cares about everything that happens next.

What you will do

Define the paid media strategy with the Head of Marketing & Growth and lead its execution: where to invest, with what goal, and how to measure success.

Run and scale current channels and test new ones with method: validate, optimize, scale or cut.

Make sure every platform optimizes for the right signal, working closely with the IT team.

Analyze the full funnel to understand why leads from each campaign move forward or drop off, and feed those learnings into budget, targeting and creative.

Turn data into insights to develop new pieces and angles with the creative team.

How we measure success

Efficiency: cost per MQL. Qualified lead volume at target cost.

Impact: paid to funded. How much of what you bring gets funded.

Learning: tests. Channels and hypotheses validated or ruled out with method.

What we are looking for

Must have

5+ years in performance paid media, managing accounts above USD 50K per month with ownership of results.

Experience testing and scaling more than one channel.

Strong measurement skills: Conversions API, server-side events, deduplication and offline conversions.

Strong analytical thinking: you reconcile platform and CRM data with SQL or BI tools.

Strong plus

Financial services, lending or fintech experience.

Experience in the US market.

Intermediate English or above.

How to apply

Apply through LinkedIn, answer the screening questions, and send your CV to juan.s@somosluca.com with the subject “Paid Media Manager”

What we offer

USD salary: competitive and in line with seniority.

Performance bonus tied to the growth you drive.

Flexibility to organize your week and the way you work.

Autonomy: decision power over budget, channels and tests.

Work model: Hybrid · 2 office days · Buenos Aires · Full time. Reports to: Head of Marketing & Growth.

Process: Intro call › Case study › Presentation › Offer.