Paid Media & Performance Marketer (Healthcare & Aesthetics)

Paid Media & Performance Marketer (Healthcare & Aesthetics) | Remote (Egypt) | Saudi Market

About AuraStation

AuraStation is a premium creative content and personal branding agency serving clients in Saudi Arabia and across MENA, with a focus on medical and aesthetic brands. Our clients trust us with content, brand building and paid growth, and we hold ourselves to results we can show in numbers.

The Role

You will own paid media and local visibility for our healthcare clients across social, search and AI-powered discovery, from strategy to launch to optimization. You will also help shape how AuraStation promotes itself. You will work directly with the founder, with real budgets and real accountability, in an industry where compliance and trust matter as much as performance.

What You’ll Do

• Plan, launch and optimize campaigns on Meta (Instagram and Facebook), TikTok and Snapchat for the Saudi healthcare market
• Build and manage Google Ads campaigns (Search, Performance Max and AI-powered formats) for clinics and other appointment-based businesses
• Set up, optimize and maintain Google Business Profile listings: photos, services, posts, review strategy and local search visibility
• Test AI-driven campaign formats (Advantage+, AI Max, Performance Max) and any paid placements available inside AI-powered search experiences (such as Google AI Overviews and AI Mode), and scale what proves itself
• Optimize our clients’ visibility in AI-generated answers (AEO/GEO): structured business information, Google Business Profile and review signals, and a consistent, citable presence across the sources AI engines draw from, then track and report how often our clients appear
• Write and review ad angles and copy that perform while staying within platform and regulatory rules for health claims, before/after imagery and sensitive targeting
• Test audiences, hooks and creative angles, and brief our designer on what each ad needs
• Set up tracking properly (pixel, events, conversion tracking, call and WhatsApp tracking) so every riyal is traceable to enquiries and bookings
• Build clear weekly and monthly reports that connect spend to results, not just reach
• Run the agency’s own paid campaigns to bring in new clients

What You Need (Required)

• 2+ years of hands-on experience running paid campaigns for healthcare or aesthetic businesses (clinics, dermatology, dental, laser, cosmetic surgery, medical centers or similar), ideally in the GCC
• 3+ years managing paid campaigns with real budgets, ideally for lead generation or appointment booking
• Hands-on experience with Meta Ads Manager and Google Ads, plus at least one of TikTok Ads or Snapchat Ads
• Proven understanding of advertising policies and compliance for health and aesthetic content on each platform, and how to structure ads that perform without risking account restrictions
• Working knowledge of Google Business Profile optimization for local businesses
• Understanding of how AI search engines (ChatGPT, Gemini, Perplexity, Google AI Overviews) surface local businesses, and a willingness to test and measure in a field that is still taking shape
• Strong grasp of tracking, attribution (GA4, GTM, conversion tracking) and funnel analysis
• Analytical mindset: you can explain why a campaign worked or failed, and you take ownership of both
• Professional discretion with client accounts and patient-related data

Strong Advantages

• Experience targeting Saudi audiences, and comfort with Arabic ad copy
• Familiarity with Saudi health advertising requirements
• Experience with automated and AI-assisted campaign types, and the judgment to know when to trust them and when to override them
• Basic content sense: you can tell a creative team what an ad needs to convert

To Apply

Send your CV and two or three campaign examples (results may be anonymized), including one that involved Google Ads or local search, to contact@aurastation.net with the subject line “Media Buyer – AuraStation”.