Paid Media & Performance Marketing Specialist

Fully Remote | Full-Time

About XSITE Capital

XSITE Capital is a multifamily real estate investment firm helping busy professionals - physicians, engineers, CRNAs, and executives - build passive income and generational wealth through apartment building investing. XSITE Capital has distributed over $10M to investors and built a community of 400+ investors and 12,000+ professionals.

We don't just help people invest in income-generating assets. We educate, mentor, and build alongside our community.

The Role

We are looking for an exceptional Paid Media & Performance Marketing Specialist to own paid acquisition across XSITE Capital, XSITE Academy, and our affiliated brands.

This is not a role for someone who simply knows how to launch campaigns.

We need someone who understands how to turn attention into leads, leads into qualified conversations, and qualified prospects into revenue.

You will manage campaigns across Meta and LinkedIn as our primary platforms, with additional campaigns across Google, TikTok, and other relevant channels.

Our offers range from:

• Webinars and events
• High-ticket mentorship offers
• Courses and educational products
• Investor acquisition
• Applications and consultations
• Other paid products and services

You will be responsible for the strategy, execution, testing, optimization, and reporting behind these campaigns.

What You'll Do

Paid Media Strategy

• Build paid acquisition strategies around revenue and growth goals.
• Determine the right audience, offer, creative, platform, and funnel for each campaign.
• Develop strategies for both lead generation and direct-response/high-ticket campaigns.

Campaign Management

• Own day-to-day campaign management, with a strong focus on Meta and LinkedIn.
• Launch and optimize campaigns across Google, TikTok, and other platforms where relevant.
• Manage budgets, audiences, retargeting, tracking, and campaign structure.
• Scale campaigns that are working while protecting efficiency.

Testing & Optimization

• Continuously test hooks, creative, copy, audiences, offers, landing pages, and funnels.
• Identify creative fatigue and performance issues quickly.
• Know when to scale, pause, kill, or iterate a campaign.
• Develop a repeatable testing framework across brands.

Revenue & Conversion

• Go beyond impressions, clicks, and CTR.
• Understand CPL, CPA, CAC, ROAS, conversion rates, lead quality, sales conversion, and revenue attribution.
• Understand how paid media works within a high-ticket sales funnel.
• Work closely with marketing and sales to improve the journey from ad → lead → call/application → customer/investor.

Reporting

• Track performance and provide clear weekly reporting.
• Explain not just what happened, but why it happened and what we should do next.
• Connect paid media performance to actual business outcomes.

What We're Looking For

Required:

• Has 3+ years of hands-on paid media experience.
• Has deep experience managing Meta Ads and LinkedIn Ads.
• Has experience with high-ticket offers and lead generation.
• Has a proven track record of generating qualified leads and/or revenue through paid advertising.
• Has experience with Google Ads and/or TikTok Ads.
• Understands direct-response marketing.
• Understands funnels and conversion journeys.
• Can evaluate creative and identify what makes an ad convert.
• Is comfortable managing meaningful ad budgets.
• Makes decisions based on data, not assumptions.
• Can work independently and take ownership of performance.
• Cares about revenue, not vanity metrics.

Bonus:

• Experience in real estate, financial services, or investment-related advertising
• Experience advertising high-ticket mentorship programs or professional education ($50,000+)
• Familiarity with Pipedrive, HubSpot, or similar CRM platforms
• Experience with retargeting and lookalike audience strategies on LinkedIn and Meta specifically
• Experience targeting physician, CRNA, engineer, or executive audiences

What Success Looks Like

• Qualified leads coming in consistently from LinkedIn and Meta at a reducing cost per lead
• High-ticket campaigns that generate measurable enrollment and revenue
• Clean attribution so we always know what is working and why
• Budgets managed with precision - no wasted spend
• A/B testing running continuously so we are always learning and improving
• Weekly reports that give leadership clear visibility on performance and next steps

Why Join XSITE Capital

• Work directly with a team that has built a $276M real estate portfolio
• Competitive salary based on experience
• Performance-based bonus tied to campaign results
• High-growth role with clear performance metrics and upward potential
• Remote-first culture that respects your time and autonomy
• Professional development budget

Location: Fully Remote

Schedule: Monday–Friday, 9AM–5PM ET

Compensation: Competitive salary + performance incentives

Benefits: Health insurance, professional development, flexible PTO

Reports to: Team Lead, Marketing

To apply, complete this form