Paid Media Specialist

Proximus Global, combining the strengths of Telesign, BICS, and Route Mobile, is transforming the future of communications and digital identity. Together, our solutions fuel innovation across the world’s largest companies and emerging brands. Our unrivaled global reach empowers businesses to create engaging experiences with built-in fraud protection across the entire customer lifecycle.

Our comprehensive suite of solutions – from our super network for voice, messaging, and data, to 5G and IoT; and from verification and intelligence to CPaaS for personalized omnichannel engagement – enables businesses and communities to thrive. Reaching over 5 billion subscribers, securing more than 180 billion transactions annually, and connecting 1,000+ destinations, we honor our commitment to connect, protect and engage everyone, everywhere.

Key Highlights

• Powering over 13 billion digital communications each month.
• Supporting 3,500+ active customers — including enterprises, OTTs, and mobile operators — through a presence in 50+ global offices across 100+ countries.
• Managing 50% of the world’s roaming data traffic and connecting 150 million IoT devices.
• Driving innovation in 5G, private networks, and IoT enablement, positioning Proximus Global as a leader in next-generation communication technologies.
• Committed to a unified vision, Proximus Global is unlocking new opportunities and enabling seamless global communications for businesses worldwide.

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About the role

We are hiring a Paid Media Specialist to plan, launch and optimize our paid campaigns worldwide. You will be our hands-on paid media expert, working with an international marketing team and with regional marketing managers in our key markets.

• Location: Colombia (remote or hybrid)
• Scope: global campaigns, with a particular focus on Latin America, including Brazil
• Languages: English and Spanish at a fluent, professional level; Portuguese a strong plus
• Environment: a very international team working across time zones and cultures
The role covers both sides of paid media: launching new campaigns and continuously improving the ones already running.

Key responsibilities

• Set up and launch paid campaigns across search, social and programmatic channels (for example Google Ads, LinkedIn Ads, display networks)
• Optimize running campaigns: bids, budgets, audiences, targeting, creatives and landing pages, based on performance data
• Work with regional marketing managers to understand priorities in each key market and turn them into campaign plans
• Adapt campaigns to local markets, including Latin America and Brazil, in language, channel mix and messaging
• Execute campaigns that build awareness across target markets and support account-based marketing (ABM) programmes focused on priority accounts.
• Build and manage audiences for both paid media and ABM programmes: audiences based on CRM data, target account lists, website visitors and engagement, kept up to date as priorities change
• Set up and run retargeting across paid media and ABM, re-engaging website visitors, engaged contacts and priority accounts with relevant follow-up messaging to move them toward conversion
• Test and help roll out emerging paid channels, such as visibility in AI-powered search and assistants (GEO)
• Run structured A/B tests and share learnings with the wider team
• Monitor spend against budget and report on results (leads, pipeline, cost per lead, ROI)
• Ensure tracking, conversion tags and attribution are set up correctly with marketing operations

Requirements

• Proven hands-on experience running paid media campaigns, ideally in B2B technology or SaaS
• Strong command of major ad platforms (Google Ads, LinkedIn Ads) and their reporting tools
• Hands-on experience building and managing campaign audiences and retargeting, including audiences based on CRM data or target account lists
• Analytical mindset: comfortable with Google Analytics, dashboards and spreadsheets, and able to turn data into optimization decisions
• Experience managing campaigns across several countries or regions
• Fluent, professional English and Spanish, written and spoken
• Able to liaise with an international team and with regional stakeholders, balancing priorities across markets
• Flexible and organised, able to manage several campaigns and deadlines at once
• Based in Colombia, with availability to collaborate across time zones

Nice to have

• 3-5 years hands-on experience with the ability to launch and optimise campaigns independently.
• Knowledge of how the LATAM and Brazilian market works for paid media (channels, audiences, costs, local platforms)
• Portuguese language
• Experience with account-based marketing (ABM) and ABM platforms (for example 6sense)
• Experience with newer paid channels, such as generative engine optimization (GEO) and advertising in AI assistants and agents
• Familiarity with automation and CRM tools (for example Marketo, Salesforce)