Paid Media Specialist (B2B)

Details:

• Full-time, 40 hours a week, US Pacific hours
• $3,000 to $3,500 USD per month depending on experience
• Fully remote

Company Description

Hire Unity is a hiring an in-house performance marketer to own paid acquisition for the company. This is a role on our own team, not a client placement.

Your job is to build the paid ads system that gets US business owners to book a call with our sales team.

Responsibilities

• Own paid acquisition across Meta and Google, including budget and optimization
• Research the market and decide which business owners we target
• Positioning and messaging
• Decide what offers we can run
• Write the ad copy and landing page copy
• Direct the creative. Concept the ads, write the scripts, brief the designer who produces them, and run structured creative testing
• Build and optimize landing pages and the funnel behind them
• Set up tracking and attribution so booked calls trace back to a source
• Report weekly on cost per booked call, with CPL, CPA, and conversion by stage underneath it
• Build the process so it runs consistently month to month

Requirements

• 5+ years in performance or growth marketing, with at least 2 years running acquisition for a single company rather than a client roster
• Experience scaling a business with paid ads, with a revenue or pipeline number you can speak to
• Hands-on with both Meta and Google
• Experience building landing pages, funnels, and tracking
• Have owned a cost per lead or cost per acquisition target
• B2B experience selling a service to business owners
• Experience in staffing, recruiting, outsourcing, or virtual assistant companies is a strong plus
• Strong written and verbal English

This is not a fit for someone who has only managed campaigns inside the ad platform, or whose background is consumer e-commerce only.