Paid Media Specialist (TikTok)

JOB SUMMARY

The Paid Media Specialist (TikTok) supports the end-to-end execution and day-to-day management of Dermorepubliq’s TikTok paid advertising operations. Working closely with a Senior Advertiser, this role assists in running performance-driven campaigns across TikTok’s ad formats — ensuring that paid media efforts are properly set up, monitored, and optimized to deliver on visibility, conversion, and GMV targets.

The role is execution-heavy, requiring strong hands-on familiarity with TikTok Ads Manager and a keen eye for performance data. The Paid Media Specialist contributes directly to scaling what works, identifying what doesn’t, and maintaining the operational rigor needed to run always-on and campaign-specific paid media programs.

KEY RESPONSIBILITY

TikTok Ads Execution & Management

• Assist the Senior Advertiser in the setup, launch, and day-to-day management of TikTok ad campaigns.
• Operate across TikTok ad formats including In-Feed Ads, Spark Ads, TopView, and Collection Ads.
• Build and configure campaigns, ad groups, and creatives within TikTok Ads Manager.
• Ensure accurate campaign settings including targeting parameters, budgets, bidding strategies, and scheduling.
• Monitor active campaigns daily and flag performance issues or anomalies to the Senior Advertiser.

Performance Monitoring & Optimization Support

• Track and report on key paid media metrics including impressions, CTR, CPM, CPC, ROAS, CVR, and GMV contribution.
• Assist in identifying underperforming ad sets and support the implementation of optimization actions.
• Support A/B testing of creatives, hooks, audiences, and bidding strategies under the guidance of the Senior Advertiser.
• Compile performance data into regular reports and dashboards for internal review.

Creative & Asset Coordination

• Coordinate the submission and trafficking of ad creatives from the content and creative teams into TikTok Ads Manager.
• Ensure ad creatives meet TikTok’s format, spec, and policy requirements before going live.
• Work with the TikTok Content Strategy team to align paid amplification with high-performing organic content.
• Assist in identifying top-performing creatives suitable for Spark Ads boosting.

Budget & Spend Tracking

• Assist in monitoring daily and campaign-level budget pacing to avoid overspend or underspend.
• Flag budget utilization issues and escalate to the Senior Advertiser for timely adjustments.
• Maintain accurate spend logs and budget trackers for reconciliation and reporting purposes.

Cross-Functional Coordination

• Coordinate with the TikTok Content Strategy Lead to align paid and organic TikTok messaging.
• Liaise with Marketing Operations for campaign scheduling and activation timelines.
• Support the Performance Marketing team in ensuring paid TikTok efforts are integrated within broader digital campaigns.

QUALIFICATION AND REQUIREMENTS

Education

• Bachelor’s degree in Marketing, Communications, Business, or related field.
  

Experience

• 2–3 years of experience in paid media, performance marketing, or digital advertising.
• Hands-on experience with TikTok Ads Manager is required.
• Familiarity with TikTok ad formats (In-Feed, Spark Ads, TopView, Collection Ads) and campaign structures.
• Experience in e-commerce, beauty, skincare, or FMCG categories is an advantage.

Exposure to media buying, budget management, or performance reporting is preferred.

SKILL AND COMPETENCIES

Technical Skills

• Proficiency in TikTok Ads Manager (campaign setup, optimization, reporting)
• Understanding of paid media metrics and performance interpretation (ROAS, CPC, CVR, GMV)
• Basic knowledge of audience targeting, bidding strategies, and ad creative specifications
• Familiarity with TikTok Shop and social commerce ad products is a plus
• Proficiency in reporting tools and spreadsheets (Google Sheets, Excel, Looker Studio)
  

Soft Skills

• Detail-oriented with strong execution discipline
• Analytically minded with the ability to interpret data and surface actionable insights
• Organized and capable of managing multiple campaigns simultaneously
• Collaborative and responsive, especially in fast-moving campaign environments
• Eager to learn and grow under the guidance of senior team members

WORK ENVIRONMENT

• Hybrid setup, mostly desk and computer-based analytical work.
• Occasional visits to production, packaging and warehouse areas for productivity studies and engagement activities, following plant safety, PPE and GMP hygiene rules.
• Occupational travel may be required for site studies, trainings or company events.

EQUAL OPPORTUNITY STATEMENT

Dermorepubliq is an equal opportunity employer and is committed to creating an inclusive environment for all employees.