Paid Social Manager

Paid Social Manager

Function: Paid Social | Performance Marketing | DTC Ecommerce

Reports to: Growth Strategist

Location: Fully Remote (UK Hours)

Compensation: $2,500 - $3,000 per month

About Affluent

Affluent is one of the UK's leading ecommerce growth agencies. We partner with ambitious direct-to-consumer brands to accelerate growth through world-class creative strategy, performance marketing and content systems. Our team has managed over £150 million in Meta ad spend, helping some of the fastest-growing ecommerce brands in the UK and internationally achieve sustainable, profitable growth.

At Affluent, we're building more than a high-performing agency. We're creating a team that values curiosity, innovation and continuous improvement. We believe the best ideas come from people who challenge the norm, embrace experimentation and are passionate about delivering exceptional results.

As we continue to grow, we're looking for an experienced Paid Social Manager to take ownership of paid acquisition across a portfolio of ecommerce brands. You'll be responsible for developing strategy, launching campaigns, driving performance and working closely with our Growth and Creative teams to help our clients scale profitably.

The Role

As a Paid Social Manager, you'll own the performance of paid social campaigns across multiple ecommerce brands, ensuring every campaign is aligned with commercial objectives and delivers measurable business impact.

You'll use data to identify growth opportunities, build structured testing plans and make informed optimisation decisions that improve key performance metrics, including:

• Return on Ad Spend (ROAS)
• Cost Per Acquisition (CPA)
• New Customer CPA (NC-CPA)
• Marketing Efficiency Ratio (MER)
• Revenue Growth
• Customer Acquisition Cost (CAC)

You'll also play an important role in turning campaign insights into strategic recommendations, collaborating with both Growth Strategists and Creative Strategists to continually improve performance across every account.

Key Responsibilities

Campaign Management

• Build, launch and manage paid social campaigns primarily across Meta, with TikTok where appropriate.
• Develop and execute paid social strategies aligned with each client's commercial objectives.
• Manage campaign budgets, pacing and scaling strategies to maximise performance.
• Monitor campaign performance daily and implement proactive optimisations.
• Conduct ad account reviews and identify opportunities for improved efficiency and growth.
• Maintain well-structured ad accounts with clear campaign organisation and best practice account hygiene.

Performance Optimisation

• Analyse Meta Ads Manager, Triple Whale and platform reporting to uncover performance insights.
• Build and execute structured testing plans across creatives, audiences, offers and campaign structures.
• Scale successful campaigns while identifying opportunities to improve or pause underperforming activity.
• Monitor attribution, reporting accuracy and overall account health.
• Stay ahead of platform developments, industry trends and new advertising opportunities.

Collaboration & Reporting

• Partner with Growth Strategists to execute performance marketing strategies across client accounts.
• Work closely with Creative Strategists, providing data-driven feedback that helps shape stronger creative.
• Share key insights, performance trends and recommendations with internal teams.
• Produce clear weekly and monthly performance reports with commercially focused insights.
• Confidently communicate campaign performance and strategic recommendations during client meetings.

Required Experience & Skills

Essential

• At least 2 years' experience managing Meta advertising campaigns for ecommerce or DTC brands.
• Proven experience managing and scaling profitable paid social campaigns.
• Strong understanding of performance marketing, customer acquisition and direct-response advertising.
• Excellent analytical skills with the ability to interpret data and make commercially driven decisions.
• Experience using attribution and reporting platforms such as Triple Whale or similar.
• Strong understanding of Shopify and ecommerce performance metrics.
• Excellent communication skills with confidence presenting insights to clients and internal stakeholders.
• Highly organised with exceptional attention to detail and the ability to manage multiple accounts.

Preferred

• Experience managing both Meta and TikTok advertising campaigns.
• Previous agency or multi-brand experience.
• Experience working with seven or eight-figure ecommerce brands.
• Strong understanding of creative testing methodologies and scaling frameworks.

What We're Looking For

• Someone who is genuinely passionate about paid social and performance marketing.
• A strategic thinker who enjoys solving problems through testing and data.
• Commercially minded, with a focus on driving profitable growth for clients.
• Curious, proactive and always looking for opportunities to improve campaign performance.
• Someone who understands that exceptional creative is a key driver of paid social success.
• Comfortable working in a remote, collaborative environment with a high level of autonomy.
• Highly organised, dependable and capable of managing multiple priorities simultaneously.
• A team player who enjoys sharing knowledge, challenging ideas and contributing to a culture of continuous improvement.

Success in This Role

• Consistently delivering profitable growth across a portfolio of ecommerce brands.
• Using data confidently to influence strategy and optimise campaign performance.
• Building strong relationships with clients through clear communication and measurable results.
• Identifying opportunities to scale campaigns while maintaining efficiency.
• Contributing valuable insights that strengthen both paid social strategy and creative performance.
• Continuously improving processes, testing frameworks and best practices across the team.

What You'll Get

• Competitive Salary: $2,500-$3,000 per month, depending on experience.
• Work With Exciting Brands: Partner with ambitious, fast-growing DTC ecommerce brands and play a direct role in scaling their success.
• Fully Remote: Work from anywhere while collaborating with a high-performing, supportive team operating on UK hours.
• 26 Days Paid Holiday: Plus the flexibility that comes with remote working.
• Clear Career Progression: We invest in our people through personalised 6-12 month development plans and genuine opportunities for progression as Affluent grows.
• High-Performance Environment: Collaborate with experienced growth marketers, creatives and ecommerce specialists who are passionate about delivering exceptional work.
• Ownership & Autonomy: You'll be trusted to make decisions, take ownership of your accounts and have a real impact on the brands you manage.
• Continuous Learning: Stay at the forefront of paid social through ongoing knowledge sharing, experimentation and exposure to multiple high-growth ecommerce brands.