Social Media Manager

Type: Full-time

Location: Remote

HLTH is one of the fastest growing brands of 2026, reaching the top 3% in growth of all stores in the Shopify ecosystem and we’re just getting started (literally). At HLTH we believe understanding your health should be effortless. Our devices and app turn health monitoring into clear insights anyone can act on. We build for people who care about longevity, balance, and a healthier future — because healthcare shouldn't be reactive. It should be proactive, continuous, and deeply personal.

HLTH is an intense environment: we’re demanding and ambitious, which means we ask a lot of ourselves and one another. This means fantastic learning, achievements, and career growth, but it also requires a significant commitment. We move fast, standards are high, and ownership is real. This is not a coast job. If you want to be challenged, stretched, and pushed harder than ever before, we invite you to apply.

As HLTH’s first dedicated Social Media & Community Manager, you'll own our organic social presence end to end — the strategy, the calendar, the content, and the community that forms around it. You'll set the organic strategy across platforms with Instagram as the priority, keep the calendar full and on cadence, and make sure every touchpoint sounds unmistakably like HLTH.

You'll move fluidly between strategy and execution working alongside creative, product, brand, and leadership, to translate our mission of proactive, personal health into content people want to follow, share, and act on, turning our channels into a real driver of growth and engagement.

• Own and execute the organic social strategy across platforms defining each channel's role, audience, and KPIs, with a priority focus on Instagram
• Build and manage the content calendar by planning, scheduling, and publishing content at a consistent cadence, aligned with product launches, campaigns, and key brand moments
• Concept content and backfill production hands on with graphics and short-form video, including shooting and editing with Capcut
• Run day to day community management by responding to comments, DMs, and mentions across posts and ads in brand voice
• Keep brand voice consistent by maintaining a unified voice and quality bar across every post and reply
• Monitor trends and platform changes daily – tracking cultural moments, formats, and algorithm shifts and turn them into timely, platform native content
• Track core KPIs, report insights, and run experiments to improve channel performance
• Partner with creative, marketing, product, brand, and leadership teams to align social with broader business objectives
• Assist in sourcing influencers, ambassadors, and UGC creators to amplify creator-led content and partnerships
  

• 3-5+ Years of hands-on social media management running brand accounts
• Deep, current platform knowledge across Instagram, TikTok, YouTube, etc. — formats, best practices, and algorithms
• Strong copywriting and storytelling with the ability to adapt tone/voice by platform while staying on-brand
• Comfortable pulling and interpreting performance data to shape creative and strategy
• Ability to manage multiple projects and own work end-to-end in a fast-paced environment
• Proficiency with social management/scheduling tools such as Later, Meta Business Suite, etc.
• Strong creative instincts and eye for aesthetics with attention to brand consistency and detail
• Consumer, lifestyle, or DTC brand experience preferred – health, wellness, fitness, or similar
• Collaborative, cross-functional communicator who partners well across creative, marketing, and partner teams
  

• Comfortable filming on phone with ability to shoot and edit short-form video via Capcut, etc
• Live on platforms and can spot emerging trends and formats early
• Strong obsession with social media and what makes things go viral

Don’t fit every checkbox? We encourage you to apply anyway. We’re committed to building a diverse team and recognize that skills can be developed in many different ways with the right coaching.

• Pay Range: ZAR24,5-32,8k/mo based on experience
• Exact compensation will depend on a number of factors, which may include the successful candidate's skills, level, years of experience, technical expertise, and other qualifications. Not all candidates will be eligible for the upper end of the salary range.
  

• Competitive Pay
• Performance based bonuses
• Fully remote working flexibility
• Direct access to experienced founders
• Unlimited PTO (10-day minimum to recharge)
• Educational learning & coaching stipend
• Free company devices and app access
• And most importantly daily scheduled nap time

1. Application and portfolio review
2. Screening Interview
3. Paid sample test
4. Interview with the founders
5. Team interview and offer

We aim to hire for this position in the next 8-14 days so apply quickly.