Paid Social Specialist Role | Senior | B2B Team

At Nord Security’s B2B team, we build cybersecurity products that enable businesses to protect themselves and their data. From product and engineering to sales, marketing, and data — our teams work closely together to deliver secure, scalable solutions trusted by companies around the world. Your impact? Empowering businesses everywhere to keep their people, systems, and data safe. As a B2B Mid-Senior Paid Social Specialist in NordSecurity's B2B unit, you will own paid social performance from strategy to execution, with a primary focus on LinkedIn, for NordLayer, NordLayer Browser, NordPass, NordStellar. This role goes beyond campaign management. We are looking for a commercially-minded growth marketer who understands how paid social contributes to pipeline generation, revenue growth, and business objectives. You will be responsible for identifying growth opportunities, testing new approaches, and scaling initiatives that deliver business impact. Working closely with Creative, Analytics, Product, and Sales teams, you will help shape how Paid Social drives growth across multiple international markets. Main Responsibilities Own Paid Social performance and growth across multiple markets, with a primary focus on LinkedIn; Translate business goals into acquisition strategies that drive leads, pipeline and revenue; Manage, optimize, and scale paid social campaigns, ensuring efficient budget investment; Develop and execute a continuous experimentation roadmap across audiences, creatives, messaging, bidding, and funnel experiences; Work closely with Creative, Analytics, BI, Product, and Sales teams to maximize lead quality, conversion rates, and revenue contribution; Continuously monitor both campaign performance and broader business context, proactively identifying opportunities, risks, and growth levers that can improve business outcomes without waiting for direction; Analyze performance and business data to uncover growth opportunities, forecast outcomes, and influence strategic decisions; Challenge the status quo, identify new acquisition channels and approaches, and help shape how Paid Social contributes to broader Growth Team objectives; Stay ahead of industry trends and leverage AI-powered tools to improve performance, efficiency, and decision-making; Core Requirements 3+ years of experience in performance, growth, or acquisition marketing, with strong expertise in LinkedIn Ads. Experience managing monthly budgets of at least 5 figures. Demonstrated ability to drive pipeline and revenue growth through data-driven paid social strategies and budget management. Strong analytical mindset, including experience with experimentation, performance analysis, and optimization across the full marketing funnel. Commercially oriented, with a focus on business outcomes, ROI, and growth opportunities. Strong ownership, communication, and collaboration skills, with the ability to work effectively across multiple stakeholders. Fluency in English with a proven ability to drive results independently and collaborate effectively across stakeholders. Bonus Points For Experience running global campaigns. B2B marketing experience. Experience using AI tools to optimize marketing workflows and performance. What We Offer Innovate with industry leaders Work alongside global experts to build world-leading cybersecurity tools, impacting millions of users around the world. Learn & grow Boost your skills via our extensive training programs (online and offline) & other resources. Benefit from mentorship and career-switch opportunities to grow within the company. Hybrid work Enjoy the flexibility with 3 office days and working from home for the remaining 2. Work from anywhere Recharge with a change of scenery – choose work from any location when you feel a need to power your creativity and drive. Physical well-being Fuel your active lifestyle with online workouts led by our Physical Well-Being experts. Unlock a variety of sports and wellness facilities, like gyms, swimming pools, and fitness classes, with the Multisport card. Mental & emotional health Nurture your mind with free psychologist consultations, dedicated mental health events, and premium access to top-rated wellness apps like Calm, Headspace, and Mindletic. Premium healthcare Receive private health insurance giving you peace of mind for your health needs. Joyful moments – special treats Celebrate life’s big moments with special gifts from us on your birthday, anniversary, and other major events, such as weddings or the arrival of a new family member. Company events & team-building Experience iconic Nord Security celebrations, team-buildings, and knowledge-sharing events, nurturing bonds that fuel our success. Workation Embark on a legendary company getaway abroad, filled with exciting activities, live concerts, engaging workshops, and epic time together. Kindly refer to our Privacy Notice for Recruitment Candidates for comprehensive information regarding our data handling procedures throughout recruitment processes. We expect all candidates to provide accurate and complete information during the recruitment process. While limited use of AI tools to refine application materials is acceptable, candidates remain fully responsible for ensuring that their submissions reflect their own qualifications, skills, and experience. Any failure to do so may negatively affect participation in the recruitment process. If broader AI assistance is allowed for a particular role or stage, we’ll let you know in advance. By submitting your application, you acknowledge that it may be processed using automated tools for evaluation purposes. As part of our recruitment process, we may use an AI-based application review tool to help assess applications based on skills and experience relevant to the role. This technology is used to support - not replace - human decision-making, and every application is ultimately reviewed by a recruiter. If you would like more information about how AI is used in this process or wish to exercise your rights under applicable data privacy laws, please contact us at [email protected] . Should you prefer to opt out of the automated evaluation, please submit your application directly to [email protected] .