PPC Specialist | Mid-Senior | B2B Team

At Nord Security’s B2B team, we build cybersecurity products that enable businesses to protect themselves and their data. From product and engineering to sales, marketing, and data — our teams work closely together to deliver secure, scalable solutions trusted by companies around the world. Your impact? Empowering businesses everywhere to keep their people, systems, and data safe. As a B2B Mid-Senior PPC Specialist in NordSecurity's B2B unit, you will co-own the management of our paid search accounts, primarily Google Ads, for NordLayer, NordLayer Browser, NordPass, NordStellar. You will be responsible for developing, optimizing, and scaling PPC campaigns that drive measurable business growth and revenue. Working closely with the wider Growth team, you will help shape strategy, influence team OKRs, and identify opportunities to improve overall business performance. Main Responsibilities Manage paid search campaigns with six-figure monthly budgets. Develop and execute PPC strategies aligned with business goals and revenue targets. Identify new growth opportunities and recommend initiatives that contribute to team OKRs and broader Growth team objectives. Monitor campaign performance daily across advertising platforms, Google Analytics, and Looker dashboards. Analyze campaign and business data to generate actionable insights and recommendations. Plan, forecast, and prioritize PPC activities within your area of responsibility. Ensure timely delivery of projects and alignment with business priorities. Design and execute structured experiments, including: Incrementality testing Bidding strategy tests Ad creative testing Landing page optimization Partner with Creative, SEO, Analytics, and Sales teams to improve performance across the entire funnel. Leverage AI-powered tools such as ChatGPT, Gemini, Grok, and n8n to improve workflows, analysis, and decision-making. Core Requirements 2+ years of hands-on experience managing Google Ads and Microsoft Ads campaigns. Experience managing monthly budgets of at least five figures. Proven track record working with large-scale, complex PPC accounts. Advanced proficiency of Google Ads is a must. Strong analytical and problem-solving skills. Solid Google Sheets skills, including advanced formulas and pivot tables. Excellent written and spoken English. Ability to work independently while collaborating effectively across teams. Strong ownership mindset and clear communication skills. Hands-on approach with a willingness to execute and drive results. Bonus Points For Experience running global campaigns. B2B marketing experience. Experience using AI tools to optimize marketing workflows and performance. What We Offer Innovate with industry leaders Work alongside global experts to build world-leading cybersecurity tools, impacting millions of users around the world. Learn & grow Boost your skills via our extensive training programs (online and offline) & other resources. Benefit from mentorship and career-switch opportunities to grow within the company. Hybrid work Enjoy the flexibility with 3 office days and working from home for the remaining 2. Work from anywhere Recharge with a change of scenery – choose work from any location when you feel a need to power your creativity and drive. Physical well-being Fuel your active lifestyle with online workouts led by our Physical Well-Being experts. Unlock a variety of sports and wellness facilities, like gyms, swimming pools, and fitness classes, with the Multisport card. Mental & emotional health Nurture your mind with free psychologist consultations, dedicated mental health events, and premium access to top-rated wellness apps like Calm, Headspace, and Mindletic. Premium healthcare Receive private health insurance giving you peace of mind for your health needs. Joyful moments – special treats Celebrate life’s big moments with special gifts from us on your birthday, anniversary, and other major events, such as weddings or the arrival of a new family member. Company events & team-building Experience iconic Nord Security celebrations, team-buildings, and knowledge-sharing events, nurturing bonds that fuel our success. Workation Embark on a legendary company getaway abroad, filled with exciting activities, live concerts, engaging workshops, and epic time together. Kindly refer to our Privacy Notice for Recruitment Candidates for comprehensive information regarding our data handling procedures throughout recruitment processes. We expect all candidates to provide accurate and complete information during the recruitment process. While limited use of AI tools to refine application materials is acceptable, candidates remain fully responsible for ensuring that their submissions reflect their own qualifications, skills, and experience. Any failure to do so may negatively affect participation in the recruitment process. If broader AI assistance is allowed for a particular role or stage, we’ll let you know in advance. By submitting your application, you acknowledge that it may be processed using automated tools for evaluation purposes. As part of our recruitment process, we may use an AI-based application review tool to help assess applications based on skills and experience relevant to the role. This technology is used to support - not replace - human decision-making, and every application is ultimately reviewed by a recruiter. If you would like more information about how AI is used in this process or wish to exercise your rights under applicable data privacy laws, please contact us at [email protected] . Should you prefer to opt out of the automated evaluation, please submit your application directly to [email protected] .