Part-time Digital Marketing Specialist (Mainland China Market)

Job Title: China Digital Marketing Specialist (Baidu SEO, WeChat & RED) – Premium Part-Time

Company: Jet Centrum

Location: Hong Kong SAR (Remote / Hybrid)

Job Type: Part-Time / Freelance / Contract

Compensation: Competitive monthly retainer + milestone-based bonuses (commensurate with portfolio)

About Jet Centrum

Jet Centrum is a premier aviation commerce, technology, consulting, and B2B solutions provider. Through our dedicated charter division, we also deliver bespoke private jet broker services to ultra-high-net-worth (UHNW) individuals and corporate entities worldwide.

As we expand our footprint into Mainland China via our Hong Kong entity, we are looking for a strategic digital marketer to establish, scale, and elevate our organic brand presence.

Role Overview

We are seeking a high-caliber, bilingual China Digital Marketing Specialist on a dedicated part-time or contract basis. You will take full ownership of our Mainland Chinese digital ecosystem, focusing heavily on organic brand authority and search visibility.

This dual-focus role bridges two distinct strategies:

• B2B Enterprise Authority: Executing technical Baidu SEO and thought-leadership WeChat strategies for our aviation commerce and consulting solutions.
• UHNW Luxury Storytelling: Crafting aspirational, high-end lifestyle content on Xiaohongshu (RED) to capture private jet charter leads.

Key Responsibilities

• Baidu Search Optimization (SEO): Own the performance of our Simplified Chinese web assets on Baidu. Conduct deep-dive keyword research, optimize technical on-page SEO (meta-tags, alt text, site speed coordination), audit indexing daily, and deliver structured monthly ranking and traffic reports.
• Brand Authority Anchoring: Lead the end-to-end setup, content curation, and verified submission of our official Baidu Baike (Wiki) page to serve as a primary trust anchor for Mainland corporate clients.
• Social Ecosystem Management: Architect and execute the monthly publishing calendar for our Overseas WeChat Service Account and Xiaohongshu (RED) business page.

Monthly Content Deliverables:

• Write and publish 4 deep-dive B2B WeChat articles/month covering aircraft leasing, technical services, and aviation consulting.
• Design, edit, and publish 10–12 polished visual or video posts/month on Xiaohongshu tailored to UHNW luxury travelers.
• Cross-Border Setup & Compliance: Guide leadership through corporate account verifications on Baidu, WeChat, and RED using our Hong Kong business registration.
• Localization & Transcreation: Adapt highly technical English aviation materials, brochures, and pitch decks into culturally nuanced, authoritative Simplified Chinese copy.

Qualifications & Requirements

• Authorization: Must be legally authorized to work in Hong Kong SAR.
• Experience: 5+ years of overall experience in digital marketing, including 3+ years of hands-on experience growing corporate WeChat Official Accounts and Xiaohongshu (RED) business pages (luxury, aviation, or enterprise B2B backgrounds strongly preferred).
• Baidu SEO Mastery: Proven track record of ranking foreign or near-shore (HK/Singapore) hosted websites on Baidu, with deep knowledge of Baidu’s indexing and ranking algorithms.
• Multimedia Production: Proficiency in graphic design tools (Photoshop, Illustrator, or Canva) and video editing software (CapCut / JianYing) to independently produce aesthetic short-form videos and luxury visuals.
• Bilingual Fluency: Native-level written Simplified Chinese (Mainland standard) and professional fluency in written and spoken English.
• Tonal Agility: Ability to seamlessly switch between technical B2B aerospace terminology and an ultra-exclusive tone for private jet charters.

What We Offer

• Milestone-Driven Compensation: A premium monthly retainer structured around clear content deliverables and SEO growth milestones.
• High-Impact Ownership: The rare opportunity to architect and pilot the Mainland China market entry for an elite aviation brand.
• Work Flexibility: Fully remote or hybrid working arrangements based in Hong Kong.

How to Apply

Ready to take the helm of our China digital launch? Please submit your resume along with a portfolio or direct links to live websites, Baidu keyword rankings, and WeChat/RED accounts you have personally managed or written for in the Mainland China market.

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