Partnerships Marketing Specialist

Position: Partnerships Marketing Specialist

Organization: TEDxMaitama

Reports to: Head of Partnerships

Work Mode: Hybrid / Remote

Engagement: Volunteer / Part-Time

Time Commitment: Approximately 8–12 hours per week

Location: Abuja, Nigeria

About TEDxMaitama

TEDxMaitama is a TED-licensed platform that brings together ideas, people, and communities shaping Africa's future. Through conferences, salons, youth programmes, women-focused events, and other initiatives, TEDxMaitama creates a platform for thought leaders, founders, professionals, creatives, innovators, and changemakers to share ideas worth spreading.

We are building an ecosystem that connects exceptional people and ideas across Africa while creating meaningful opportunities for partners, sponsors, speakers, and our wider community.

Role Overview

The Partnerships Marketing Specialist will support TEDxMaitama in maximizing the marketing and communications value of its partnerships.

The role sits at the intersection of partnerships, marketing, communications, and brand activation. You will work closely with the Partnerships, Marketing, Content, Social Media, and Events teams to ensure that sponsors and strategic partners receive compelling visibility and that every partnership contributes meaningfully to TEDxMaitama's audience growth and brand objectives.

The ideal candidate understands that successful partnerships are more than logos on banners. They are about creating valuable stories, campaigns, experiences, content, and audience connections for both TEDxMaitama and its partners.

Key Responsibilities

1. Partnership Marketing Strategy

• Develop and execute marketing plans for TEDxMaitama's sponsors and strategic partners.
• Translate partnership agreements and benefits into practical marketing and activation plans.
• Identify opportunities to increase partner visibility across TEDxMaitama's digital and physical platforms.
• Work with the Partnerships team to develop creative partnership activation ideas.
• Ensure partner campaigns align with TEDxMaitama's brand, audience, and event objectives.

2. Partner Campaigns & Activations

• Coordinate marketing campaigns designed around specific partners, sponsors, and programmes.
• Develop concepts for partner-led activations, campaigns, contests, experiences, and audience engagement initiatives.
• Support the execution of sponsor activations before, during, and after TEDxMaitama events.
• Coordinate with content and creative teams to deliver campaign assets.
• Ensure agreed partner benefits are properly activated and communicated.

3. Content & Communications

• Work with the Content and Social Media teams to develop partner-related content.
• Create campaign briefs, social media concepts, email campaigns, website copy, and other marketing materials where required.
• Help tell compelling stories about TEDxMaitama's partnerships and their impact.
• Identify opportunities to organically integrate partners into TEDxMaitama's storytelling.
• Maintain consistency with TEDxMaitama's brand and communication standards.

4. Digital & Social Media Marketing

• Collaborate with the Social Media Manager to execute partner campaigns across relevant platforms.
• Support the development of partner-focused social media campaigns.
• Track partner mentions, campaign performance, engagement, reach, and audience response.
• Identify trends and opportunities for increasing partner visibility online.
• Coordinate the delivery of agreed digital partnership benefits.

5. Partner Relationship Support

• Work closely with the Partnerships Development Manager and Event Sponsorship Manager to understand partner objectives and expectations.
• Participate in partner meetings where marketing input is required.
• Help maintain regular communication with partners regarding campaigns and deliverables.
• Gather partner feedback and identify opportunities for improving partnership experiences.
• Support the preparation of partner updates, campaign reports, and post-event reports.

6. Event Marketing & Sponsor Visibility

• Support the marketing execution of sponsor and partner activations at TEDxMaitama events.
• Work with the Events, Production, Creative, and Partnerships teams to ensure partner visibility is properly delivered.
• Assist with sponsor branding, audience engagement activities, partner content, and experiential marketing.
• Help document partner activations for post-event marketing and reporting.

7. Measurement & Reporting

• Track marketing deliverables associated with partnerships.
• Monitor campaign metrics including reach, impressions, engagement, traffic, leads, conversions, and audience growth where applicable.
• Prepare periodic partnership marketing reports.
• Provide insights and recommendations for improving future campaigns.
• Maintain records of completed and outstanding marketing deliverables.

Key Deliverables

The successful candidate will be expected to contribute to:

• Partner marketing plans and activation calendars.
• Sponsor and partner campaign concepts.
• Social media and digital campaigns.
• Partner-branded content.
• Event activation plans.
• Partner communication materials.
• Campaign performance reports.
• Post-event partnership reports.
• Case studies showcasing successful partnerships.
• Ideas for new partnership marketing opportunities.

Required Qualifications & Experience

• Bachelor's degree or equivalent experience in Marketing, Communications, Business, Public Relations, Advertising, Media, or a related field.
• 2+ years of experience in marketing, partnerships, communications, sponsorship, brand management, events, or a related field.
• Demonstrable understanding of digital marketing and social media.
• Experience working with brands, sponsors, corporate partners, communities, or events is an advantage.
• Strong written and verbal communication skills.
• Ability to develop creative marketing ideas and turn them into executable campaigns.
• Strong project management and organizational skills.
• Comfortable working across multiple teams and managing deadlines.
• Strong attention to detail.

Preferred Skills

We particularly value candidates with experience in:

• Partnership marketing
• Sponsorship activation
• Brand partnerships
• Event marketing
• Influencer/community marketing
• Social media campaigns
• Content marketing
• Digital marketing
• Experiential marketing
• Corporate communications
• Campaign analytics and reporting
• B2B marketing
• Startup or ecosystem marketing

Personal Attributes

The ideal candidate is:

• Creative — able to develop fresh ideas that create value for partners and audiences.
• Commercially minded — understands how partnerships can create measurable value.
• Relationship-oriented — enjoys working with people and building trust.
• Proactive — identifies opportunities rather than waiting to be assigned tasks.
• Organized — capable of managing several campaigns and deliverables simultaneously.
• Detail-oriented — understands that partnership commitments must be delivered accurately.
• Collaborative — works effectively across teams.
• Audience-focused — understands what makes people engage with content and experiences.
• Adaptable — comfortable working in a fast-moving event and volunteer environment.

Performance Indicators

Performance will be assessed based on:

• Successful execution of partner marketing campaigns.
• Timely delivery of agreed partnership marketing benefits.
• Partner satisfaction with marketing deliverables.
• Quality and creativity of partnership activations.
• Partner-related reach, engagement, traffic, and audience growth.
• Quality of campaign reporting and documentation.
• Number and quality of new activation opportunities identified.
• Contribution to sponsor retention and partnership renewal.
• Collaboration with the Partnerships, Marketing, Content, and Events teams.

What You Will Gain

As a Partnerships Marketing Specialist at TEDxMaitama, you will have the opportunity to:

• Work with leading brands, organizations, founders, and professionals.
• Gain practical experience in partnership marketing and sponsorship activation.
• Build a strong portfolio of real-world campaigns and events.
• Work within a globally recognized TEDx ecosystem.
• Expand your professional network across Nigeria and Africa.
• Develop experience at the intersection of marketing, partnerships, media, technology, and events.
• Contribute to a platform focused on ideas, innovation, and Africa's future.