Performance Marketing Executive, Hotels & Resorts

Are you obsessed with data, driven by results, and excited by the challenge of turning clicks into hotel bookings?

At Mozaik, we're looking for a sharp, analytical, and curious Performance Marketing Executive to work exclusively on our largest luxury hospitality accounts. You'll build, optimise, and scale paid media campaigns for leading hotels and resorts, using data and AI tools every day to drive decisions and deliver measurable impact on direct bookings.

If you already use AI in your work, love testing ideas, and want to grow fast alongside a senior team, we'd love to meet you.

Who We Are

Mozaik is not just a marketing agency, we are a strategic business partner that blends creativity, technology, and data to drive meaningful growth. With over 20 years of experience, we go beyond traditional marketing to deliver end-to-end business solutions that are insight-driven, performance-focused, and creatively inspired.

Our team is made up of strategists, creatives, developers, and analysts who work together to build intelligent digital ecosystems and memorable brand experiences. From full-stack web development and brand identity to performance marketing, SEO, and advanced analytics, we design solutions that are not only beautiful but also measurable and scalable.

We collaborate with ambitious brands across hospitality, travel, lifestyle, and beyond, helping them unlock new opportunities, optimise their digital presence, and achieve tangible business results. At Mozaik, we don't just market products, we build brands, solve business challenges, and create impact.

The Role

Performance Marketing Executive's mission is to contribute to the execution and monitoring of search marketing strategies for Mozaik's luxury hospitality clients, analyze results to recommend campaign management best practices, and run diagnostics with recommendations, using AI tools to work faster and deliver better insights.

The role is dedicated exclusively to our largest hotel and resort accounts: multi-property groups, international source markets and direct booking campaigns.

Key Responsibilities

Paid Media

• Set up, monitor and manage paid campaigns for hotels and resorts on digital channels such as Google, Facebook/Instagram, and other platforms

• Analyze paid campaign performance and prepare reports, either ad hoc or on a regular schedule

• Use data and insights to keep improving campaign targeting and messaging, aligned to seasonality and booking windows

• Give relevant stakeholders ongoing, actionable insights into campaign performance

• Work with the creative team on ad creative and landing pages to raise conversion rates

• Instruct and guide the Dev team in implementing tracking scripts on websites and booking engines

SEO

• Research keywords and identify opportunities for organic growth

• Research and apply search engine optimization recommendations

• Create and implement optimized meta tags on websites

• Instruct copywriters on creating SEO-optimized website content

• Prepare ad hoc and periodic SEO performance reports for clients

• Recommend changes to website architecture, content, linking, and other factors to improve rankings for target keywords

• Monitor how hotel clients appear in AI search (ChatGPT, Gemini, Google AI Overviews) and suggest improvements

AI & Automation

• Use AI tools to analyze campaign data, spot trends and identify issues faster

• Produce ad copy variations and SEO content briefs with the help of AI

• Contribute to the team's prompts, templates and automated workflows

Industry Trends

• Keep up with hospitality, performance marketing and AI trends and best practices, and suggest new ideas and tactics to improve campaign performance

Team Work

• Keep activities transparent and compliant with company policies

• Ensure knowledge transfer and information flow across all Mozaik employees

• Communicate regularly with internal teams, including account and project managers, so timelines and goals stay aligned

• Contribute to a positive team environment by sharing ideas and constructive feedback

• Attend regular team meetings to discuss campaigns, brainstorm ideas, and share best practices

Education

• A bachelor's degree, preferably in mathematics, physics, engineering, economics, business or marketing

Work Experience

• 2 years of digital marketing experience, focused on performance marketing, preferably at an advertising agency or a hotel

• Hands-on experience running campaigns across digital channels; experience with hotel, resort or travel clients is a strong plus

Technical Skills

• Knowledge of marketing and communication principles

• Ability to interpret data and metrics and explain the reasoning behind them

• Working knowledge of Google Analytics, Search Console, Google Ads, Meta Ads, Meta Business Manager, Data Studio, and Google Tag Manager

• Daily, practical use of AI tools (ChatGPT, Claude, Gemini or similar) in marketing work

• Understanding of AI-driven campaign types and smart bidding (Performance Max, Advantage+) and how to steer them with good inputs

• Advanced Microsoft Excel skills, including advanced formulas and pivot tables

• Familiarity with hotel booking engines, Google Hotel Ads or metasearch is a plus

• Proficiency in Greek and English, with French speakers preferred

• Ability to write clear, well-structured copy in various styles, with accurate spelling and grammar in Greek and English

• Strong analytical skills for spotting trends and insights in data

• Excellent communication and interpersonal skills for working with clients and internal teams

• Detail-oriented, with strong project management skills

• Genuine interest in hospitality and travel

Reporting: The Performance Marketing Executive reports to the Senior Performance Manager.

Location: Athens, Greece

Type of employment

• Hybrid, full-time, 2 days in-office, 3 days remote (Work from Home).

Benefits

• Competitive salary based on experience and skills

• Career growth opportunities within a creative and dynamic team

• Latest laptop provided

• Cool and collaborative work environment with a focus on innovation and excellence