Performance Marketing Lead

Shift would follow Australia time zone. 100% remote.

We are looking for a results-driven Performance Marketing Lead to lead and execute performance marketing campaigns across Google Ads, Facebook/Meta Ads, and LinkedIn Paid Media. You'll be responsible for strategy, setup, optimization, reporting, and ensuring our media investments deliver measurable ROI.

This is an individual contributor role — you won't have direct reports, but you will own performance marketing as a discipline at LOKAL. The standard, the playbooks, and the final call on whether a campaign is good enough to ship.

Key Responsibilities

Google Ads Management

• Plan, launch, and optimize Search, Display, YouTube, and Performance Max campaigns
• Conduct keyword research, A/B testing, and bidding strategy adjustments
• Track conversion goals and continuously improve performance metrics (CPC, CPA, ROAS)

Facebook/Meta Ads Management

• Develop and execute full-funnel ad strategies for Facebook, Instagram, and Audience Network
• Design, test, and iterate on audience targeting, creative formats, and placements
• Collaborate with creatives and brand teams to ensure ad assets align with campaign goals

Influencer Ads

• Collaborate with influencers and creators to acquire branded content suitable for boosting
• Run paid amplification campaigns using influencer content across Meta and other relevant platforms
• Analyze engagement and performance to refine creator partnerships and ad amplification strategy

Analytics & Reporting

• Monitor daily campaign performance and provide weekly/monthly reports with actionable insights
• Use tools like Google Analytics, Meta Business Suite, and ad dashboards to track and attribute conversions
• Own measurement integrity — GA4 and GTM setup, conversion definitions, attribution windows

Technical Strategy

• Assess client marketing stacks and recommend what to fix, replace, or integrate — CRM, email automation, tracking
• Scope and defend those recommendations to senior client stakeholders

Practice Leadership

• Write and maintain the playbooks for how LOKAL runs paid media — account structure, forecasting, testing standards, QA before launch
• Review campaigns built by others across the company before they go live
• Build agent-driven systems that automate the repetitive parts of campaign management

Collaboration

• Work cross-functionally with content, design, and strategy teams to ensure message consistency
• Stay ahead of digital ad trends and platform updates to apply best practices

Qualifications

• 5+ years of experience managing paid media campaigns, with proven success in Google and Meta platforms
• Strong understanding of media buying strategies, A/B testing, audience segmentation, and retargeting
• Analytical mindset with hands-on experience in data-driven decision-making
• Experience with reporting tools like Looker Studio, Google Analytics, or similar
• Comfortable working Australian time zone hours

Preferred

• Experience with LinkedIn Ads
• Genuinely AI-pilled — not "I use ChatGPT for ad copy." You've built something that runs without you, your first instinct on a repetitive task is to build the system, and you know when a model is confidently wrong
• Experience working in agency or multi-brand environments
• Basic knowledge of creative specs and ad policy compliance across ad platforms
• Evidence you've raised the standard for people who didn't report to you — a playbook others adopted, a process that stuck