Performance Marketing Manager

Performance Marketing Manager The Role We're looking for a commercially driven, forward-thinking Performance Marketing Manager to lead our paid media strategy for our Novasol brand. Paid media is evolving faster than ever, and we need someone who understands the fundamentals but is constantly thinking about how to improve, innovate, and stay ahead of the curve — someone who brings a genuinely commercial mind, an inquisitive streak, and fluency in how AI is reshaping performance marketing. You'll take ownership of our paid activity for Novasol, working within our wider performance team across core brands including Hoseasons, Cottages.com & James Villas. With responsibility for a significant budget and ambitious targets, you'll play a key role in driving high-quality customer acquisition in a highly competitive travel market. You'll thrive in a fast-paced environment, be comfortable balancing strategic planning with hands-on optimisation, and build strong collaborative relationships across teams including Revenue Management, Brand, SEO, Product and Analytics. What You'll Be Doing Reporting to the Head of Performance Marketing, you will: Own the end-to-end paid media strategy for the Novasol brand Lead day-to-day optimisation of campaigns, ensuring budgets are allocated effectively to maximise ROI and commercial performance Leverage automation, AI-driven solutions and new platform innovations to continuously improve performance Design and run a structured testing programme across structure, creative, landing pages, audience strategy and bidding models, applying sound measurement and incrementality frameworks to validate results Work closely with Revenue Management to align performance activity with pricing, occupancy and commercial priorities Manage the creative supply chain with Brand and Creative teams — briefing, production timelines and asset delivery — ensuring messaging and creative supports broader marketing objectives Partner with SEO and Product teams to improve landing page performance, conversion rates and overall customer journey Analyse and report on performance trends, surfacing risks and opportunities with clear, commercially-framed recommendations Monitor competitor activity and industry developments to ensure we remain ahead in an increasingly competitive PPC landscape Contribute to a culture of innovation within the performance team, championing new ideas, tools and ways of working Ultimately, you'll be accountable for delivering performance and ensuring paid channels continue to be a key driver of acquisition for Novasol. What We're Looking For We're looking for someone who combines strong paid media expertise with commercial acumen, curiosity, and a collaborative mindset. Experience & Technical Skills Proven experience managing PPC campaigns at scale is essential (Search Ads 360 experience desirable) Strong commercial mindset and analytical skills — able to connect paid media performance to revenue, margin and business outcomes, not just channel metrics Solid grounding in measurement and testing frameworks — attribution, incrementality and structured test-and-learn methodology AI-literate, with hands-on experience using automation and AI-driven tools to improve paid media performance Experience managing a creative supply chain — briefing and working with creative teams or agencies to keep campaigns fresh and effective Experience managing paid social and programmatic activity desirable Experience managing significant budgets with clear accountability Experience within travel or another fast-paced, seasonal, commercially-driven industry is desirable Behaviours & Mindset Comfortable working in a fast-paced, target-driven environment Highly collaborative — able to build strong relationships across Revenue, Brand, SEO, Product and Analytics teams Naturally inquisitive — comfortable questioning assumptions, testing hypotheses and exploring new platform and industry developments Commercially minded — understands how paid channels drive business outcomes, not just channel metrics Detail-oriented but able to think strategically About Awaze Our mission is clear - to create amazing holidays with Europe’s widest choice of holiday homes. With more than 110,000 properties across Europe, we are the largest managed vacation rentals business in the region. Our ambition is not only to be the biggest, but the best provider of holiday homes in Europe. As travel continues to evolve, we are focused on what comes next. We will keep strengthening our relationships with guests and homeowners, continuously improving the way we work, and delivering strong performance. By making things simpler and smarter, we are building a business that is ready for what’s next - powered by proud, passionate and inclusive people. Worth knowing We offer the best of both worlds: the energy of the office and the freedom of home, with hybrid working that lets you have a mix of office and remote work in a fast-paced, collaborative environment. What next? If this sounds like the right next step for you, hit "Apply" and follow the instructions to submit your application. We tailor our recruitment process to each role to give both you and our hiring teams the best possible chance to assess whether this could be the start of a successful collaboration. You'll hear from us shortly after we've reviewed your application. We're committed to running an inclusive and accessible recruitment process. All applicants will receive equal consideration for employment, and if you have any specific requirements or adjustments needed for the interview, just let us know when you accept your invitation - we're happy to accommodate. Department Marketing Role Performance Marketing Manager Locations Manchester Remote status Hybrid Our Perks & Benefits 🌴 Travel that inspires All of our team members get exclusive travel discounts on over 100,000 properties across Europe - relax, recharge, and experience our product like a guest, gaining valuable insight along the way. 🏆 Join a market leader We are proud to be the leading managed vacation rental player in Europe. We operate well known brands with a strong heritage in over 25 countries and have more than 100,000 holiday accommodation choices. 🌍 Local benefits Our benefits are adapted to each country we operate in, ensuring competitive, locally relevant support and perks wherever you’re based. Manchester What to expect from our hiring process At Awaze, we know that applying for a new role is a big step - so we aim to make our hiring process as clear, respectful, and engaging as possible. We believe hiring should be a two-way conversation. It’s just as much about you getting to know us, as it is about us learning more about you. While the exact process can vary depending on the role, here’s what you can generally expect: 1. Initial Conversation We like to keep things relaxed, so we'll usually start with an informal call. This is a chance for us to get to know each other, learn about your background and interests, and give you a better sense of the role and Awaze as a whole. 2. Interview Stage If our initial conversation goes well, we will invite you for an interview. This stage will give us an opportunity to understand your skills and potential, and for you to explore whether Awaze, the culture and the role align with your ambitions. 3. Additional Steps Some roles may involve follow-up interviews, presentations or skills assessments. If that's the case, our team will talk you through every step, so you always know what to expect.