Performance Marketing Manager

Job Title: Performance Marketing Manager – Amazon & Flipkart

Company: Evenflow
Location: Bengaluru preferred / Hybrid or Remote as per business need
Budget: ₹10–12 LPA
Experience: 3–6 years
Role Type: Full-time

About the Role

We are looking for a hands-on Performance Marketing Manager who can own and scale paid marketing campaigns across Amazon and Flipkart.

The ideal candidate should have strong marketplace advertising experience, a sharp eye for numbers, and the ability to improve sales, ROAS, ACOS, TACOS, CTR, CPC and overall marketplace growth.

We are looking for someone who monitors organic share as closely as PPC share, and measures TACOS along with ACOS. This is not an agency role — we own and operate the brands, so we need someone who brings that same operator mindset into performance marketing.

This role is best suited for someone who understands that marketplace growth is not only about running ads, but about improving the complete business engine across ads, organic ranking, catalogue quality, pricing, reviews, inventory and conversion.

Key Responsibilities

Own end-to-end performance marketing campaigns across Amazon and Flipkart.

Plan, launch and optimise marketplace ad campaigns including Amazon Sponsored Products, Sponsored Brands, Display Ads, and Flipkart marketplace ad campaigns.

Manage daily optimisation of bids, budgets, keywords, placements, targeting, negative keywords and campaign structures.

Track and improve ROAS, ACOS, TACOS, CTR, CVR, CPC, organic visibility and marketplace sales.

Monitor both paid share and organic share to understand true marketplace performance.

Work closely with catalogue, content, inventory and pricing teams to improve product listing quality and conversion.

Analyse category trends, competitor activity, search rankings and marketplace performance.

Build campaign reports and share actionable insights with leadership.

Support major sale events such as Prime Day, Big Billion Days, festive campaigns and marketplace-specific promotions.

Identify growth opportunities across product categories and recommend budget allocation accordingly.

Required Skills

Strong hands-on experience with Amazon Ads and Flipkart Ads.

Good understanding of marketplace performance metrics such as ROAS, ACOS, TACOS, CTR, CVR, CPC, organic ranking and paid vs organic share.

Experience in scaling brands/products profitably on marketplaces.

Strong Excel/Google Sheets skills for reporting and data analysis.

Ability to work with catalogue, pricing, inventory and category teams.

Comfortable with daily campaign monitoring and fast optimisation.

Strong analytical mindset with commercial judgement.

Good to Have

Experience with D2C, consumer brands, beauty, fashion, electronics, home, FMCG or marketplace-first brands.

Exposure to Myntra, Meesho, Blinkit, Zepto, Nykaa or other ecommerce platforms.

Basic understanding of listing SEO, A+ content, product creatives and marketplace conversion levers.

Agency or brand-side experience handling multiple SKUs and categories.

Ideal Candidate Profile

Someone who has directly managed marketplace performance campaigns and can show clear results in terms of sales growth, ROAS improvement, lower ACOS, better TACOS, better CTR, improved organic visibility and profitable scaling.

The person should not just know how to run ads. They should understand how ads connect with catalogue quality, pricing, inventory, reviews, ranking and conversion.

We need someone with a brand-owner mindset, not just a campaign-manager mindset.

KPIs for the Role

Marketplace revenue growth
ROAS improvement
ACOS and TACOS control
Organic share improvement
PPC share optimisation
CTR and CVR improvement
Campaign profitability
SKU-level performance improvement
Sale event performance
Budget efficiency

Compensation

₹10–12 LPA, depending on experience and fit.

Requirements

Strong hands-on experience with Amazon Ads and Flipkart Ads.

Good understanding of marketplace performance metrics such as ROAS, ACOS, TACOS, CTR, CVR, CPC, organic ranking and paid vs organic share.

Experience in scaling brands/products profitably on marketplaces.

Strong Excel/Google Sheets skills for reporting and data analysis.

Ability to work with catalogue, pricing, inventory and category teams.

Comfortable with daily campaign monitoring and fast optimisation.

Strong analytical mindset with commercial judgement.