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Performance Marketing Manager, Web

Hiring from
Bulgaria
Work type
Hybrid
Posted
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At ExWo we’re building a global digital platform focused on fairness, simplicity, and radical transparency. We’re not here to reinvent the wheel – we’re here to make it turn better.


Our mission is simple: put users first, cut the nonsense, and build a product that earns trust every step of the way.


We’re looking for a Web User Acquisition Manager to grow our web presence, drive high-performing acquisition campaigns, and optimize how new customers discover and connect with our product.


What You’ll Do:

  • Collaborate with internal and external design teams to create engaging and
    high-performing advertising creatives.
  • Drive innovative marketing initiatives by generating new ideas and coordinating with stakeholders to ensure successful execution.
  • Execute, optimize, analyze, and report on the performance of digital advertising campaigns across multiple platforms.
  • Develop expertise in the North American gambling market while collaborating with a diverse, cross-functional team.


What We’re Looking For:

  • 3+ years of hands-on experience in web user acquisition.
  • Experience with GA4: event setup, custom reports, and troubleshooting.
  • Excellent communication skills with the ability to work cross-functionally with various stakeholders.
  • A proven track record of executing performance marketing strategies that drive revenue growth.
  • Fluency in written and spoken English.
  • The ability to adapt quickly and perform well in a fast-paced environment.


Nice To Have:

  • Experience in the gambling or iGaming industry.
  • Familiarity with data visualization tools like Tableau or Power BI.


What We Offer:

  • Competitive salary and discretionary performance bonus.
  • Premium private health insurance, including dental care.
  • €50 monthly flexible benefits allowance.
  • Up to 25 days of paid annual leave.
  • Hybrid working, including 1 work-from-home day per week.
  • Opportunity to grow and have a real impact in a fast-moving international company.
  • A collaborative environment where ownership, ideas and new ways of doing things are encouraged.

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