Performance Marketing Specialist

Role Description The Performance Marketing Specialist is a part-time role responsible for planning, executing, and optimizing marketing campaigns that support the Improvement Team’s objectives. This hybrid role is based in Dubai, United Arab Emirates, with a mix of on-site work and approved work-from-home arrangements. Day-to-day tasks include conducting market and audience research, developing performance-focused marketing strategies, managing digital and offline campaigns, and tracking key metrics to assess campaign effectiveness. The specialist will collaborate with internal stakeholders to create compelling messaging, align campaigns with organizational goals, and ensure consistent branding. The role also involves preparing performance reports, recommending improvements based on data insights, and supporting communication initiatives that enhance engagement with staff and the wider community.

Qualifications

• Candidates should possess strong Communication and Customer Service skills to engage stakeholders effectively and represent the organization professionally.
• Candidates should possess Market Research skills to analyze audiences, trends, and channels, and Sales skills to support conversion-focused initiatives.
• Candidates should possess Marketing Strategy skills to design, implement, and refine performance marketing campaigns aligned with organizational objectives.
• Candidates should possess analytical and reporting skills, including basic proficiency with performance dashboards and marketing analytics tools.
• Relevant experience in performance marketing, digital campaigns, or healthcare-related communications is beneficial.
• Ability to work independently in a hybrid environment, manage part-time hours effectively, and collaborate with multidisciplinary teams is required.
• A diploma or degree in Marketing, Business, Communications, or a related field is preferred, or equivalent practical experience.