Performance Marketing Specialist

Company Description Mereny is an analytical, brand-focused partner that supports growing brands in achieving sustainable performance and visibility. The company combines data-driven insights with creative brand strategy to help clients optimize their marketing investments. Mereny collaborates closely with brands to refine their positioning, enhance customer engagement, and drive measurable growth. Team members work in an environment that values curiosity, clear communication, and continuous improvement, making it a strong fit for marketing professionals who enjoy both analytics and brand-building.

Role Description The Performance Marketing Specialist will plan, execute, and optimize digital campaigns across channels such as paid social, search, and display to drive growth for client brands. Day-to-day responsibilities include managing campaign budgets, analyzing performance metrics, preparing reports, and recommending data-backed improvements to targeting, creatives, and bidding strategies. The role involves collaborating with internal and client teams to align campaigns with overall brand and marketing objectives, conducting market and audience analysis, and testing new performance tactics. This is a full-time role based in Sariyer following a hybrid model, with regular on-site collaboration and some work-from-home flexibility.

Qualifications

• Strong Communication and Customer Service skills to collaborate with clients and internal stakeholders and present performance insights clearly.
• Experience in Market Research and Marketing Strategy to analyze audiences, competitors, and channels and translate findings into effective performance plans.
• Background in Sales and performance-oriented Marketing to understand conversion funnels, revenue goals, and how campaigns support commercial outcomes.
• Hands-on experience with digital advertising platforms (e.g., Google Ads, Meta Ads Manager) and analytics tools (e.g., Google Analytics or similar).
• Ability to interpret data, build concise reports, and make practical optimization recommendations.
• Strong organizational skills, attention to detail, and the ability to manage multiple campaigns simultaneously.
• Bachelor’s degree in Marketing, Engineering, Business, Communications, or a related field, or equivalent practical experience.
• Interest in brand-building and performance metrics, with a proactive approach to testing and learning.