Trade Marketing Specialist

Are you ready to join a team that believes in the power of great taste and makes a difference with its energy?

Driven by our vision of “making a truly satisfying dining-out experience accessible to everyone,” HD Holding continues its journey of bringing great flavors to people across Türkiye through its brands:HD İskender, Pidem, Makarnam, and KFC.

With more than 300 restaurants and over 4,000 team members, we are Türkiye's largest locally owned restaurant chain!

Behind our success lies our ambition to become a leader in the cuisines we represent, our strong teams that grow together, and our brand values that make great food a way of life.

We are looking for a Trade Marketing Specialist to help us shape the future of great taste!

If you want to combine your career with your passion for food and become part of a dynamic environment full of development opportunities, join the HD Holding Marketing Team and start your exciting journey with us!

GENERAL QUALIFICATIONS

• Bachelor's degree in a relevant field.
• Minimum 3 years of professional experience, preferably in retail, food service, or the FMCG industry.
• Proficiency in Microsoft Office applications.
• Strong communication, teamwork, planning, and analytical thinking skills.
• Results-oriented mindset.

JOB DESCRIPTION

• Plan and implement marketing activities in line with brand strategies and customer needs.
• Ensure that advertising and promotional materials displayed in restaurants comply with brand standards.
• Conduct regular restaurant visits to monitor competitor pricing, promotional campaigns, and consumer trends.
• Ensure the proper implementation and use of marketing materials across restaurants.
• Conduct field visits within and outside the city.
• Support the planning and execution of Above-the-Line (ATL) advertising and Below-the-Line (BTL) marketing activities.
• Contribute to the development of social media and website content.
• Develop marketing initiatives to increase regional sales and improve restaurant performance.
• Manage marketing activities related to new restaurant openings.
• Monitor and verify the accuracy of product and pricing information in restaurant POS systems.
• Coordinate advertising spaces and promotional events in shopping malls.
• Monitor and manage the trade marketing budget.

Life at HD Holding: What It Means to Be Part of HD

• Strong Brand Portfolio: The opportunity to gain experience across different operational models and target audiences by working with a diverse portfolio of brands, including HD İskender, Pidem, Makarnam, and KFC.
• Fast-Track Career Opportunities: With more than 300 restaurants and an extensive organizational structure, HD Holding offers accelerated career growth and diverse career paths for high-performing employees.
• Trusted and Corporate Culture: A Great Place to Work-certified workplace culture that values employee experience through its corporate values, people-oriented approach, strong team spirit, and trust-based working environment.
• Leadership and Entrepreneurial Mindset: Opportunities to participate in impactful projects that encourage employees to make a difference in their areas of expertise, supported by operational agility, initiative-taking, and leadership development.
• Continuous Learning and Development: Ongoing professional development opportunities for both restaurant operations and support office teams through internal academies and structured development programs.
• Flexible and Modern Working Model: A hybrid working model offering support office employees the opportunity to work remotely one day per week, promoting a healthy work-life balance.
• Working Hand in Hand with Restaurant Teams: A dynamic and agile working environment that enables support office employees to see the direct impact of their work in restaurant operations and collaborate closely with restaurant teams.