Performance Marketing Specialist – UK & Ireland

We are an established international technology company seeking a Paid Media & Performance Marketing Specialist to strengthen our Marketing team and drive digital acquisition and business growth across the UK and Irish markets.

We operate across multiple markets in Europe and Latin America, delivering innovative digital solutions in a fast-paced, technology-driven environment. As we continue to expand, we are focused on strengthening our digital presence, optimising customer acquisition strategies and improving marketing performance across different business lines.

This is a key role for someone who combines strong analytical skills, hands-on paid media expertise and a results-driven, commercially minded approach.

As Paid Media & Performance Marketing Specialist, you will be responsible for planning, executing and optimising digital advertising strategies across multiple channels. Your mission will be to drive qualified lead generation, improve acquisition efficiency and maximise the return on marketing investment, supporting both B2B and B2C business objectives.

You will work closely with the wider Marketing team and other business departments, using data-driven insights to identify growth opportunities, improve campaign performance and contribute to the organisation's commercial objectives.

Your main responsibilities

• Plan, launch and optimise paid digital advertising campaigns across multiple channels, focusing on lead generation, customer acquisition and business growth.
• Develop and manage Search Marketing strategies using Google Ads and Microsoft Ads, continuously improving campaign effectiveness, Quality Scores and conversion performance.
• Design and optimise B2B lead generation campaigns, with a strong focus on Cost Per Lead (CPL), lead quality and conversion rates.
• Build targeted Paid Media strategies for the UK and Irish markets, ensuring campaigns reach relevant audiences and support business priorities.
• Monitor and analyse campaign performance, identifying opportunities to improve ROI, ROAS, CPA and overall marketing efficiency.
• Track website traffic, user behaviour and conversions across different digital platforms using Google Analytics 4 (GA4) and other analytics tools.
• Support the growth of digital platforms and marketplaces through customer acquisition strategies, performance optimisation and continuous testing.
• Prepare performance reports, translate campaign data into actionable insights and recommend strategic improvements.
• Collaborate with Marketing, Sales and other internal teams to align digital acquisition activities with commercial priorities and business objectives.
• Identify opportunities to optimise marketing processes, test new approaches and improve overall acquisition performance.

We're looking for someone based in Barcelona, who enjoys combining data, creativity and commercial thinking to deliver measurable results in an international environment.

You could be a strong fit if you have:

• At least 2 years of hands-on experience in Performance Marketing, Paid Media or digital acquisition.
• A degree in Marketing, Communications, Advertising or a related field, or equivalent relevant professional experience.
• Proven experience planning, managing and optimising paid digital advertising campaigns.
• Practical knowledge of Google Ads, Microsoft Ads and Google Analytics 4 (GA4).
• Strong understanding of performance marketing KPIs, including CPL, CPA, conversion rates, ROI and ROAS.
• Experience analysing campaign performance, identifying optimisation opportunities and translating data into actionable recommendations.
• Full professional proficiency in English, both written and spoken.
• Strong organisational and project management skills, with the ability to manage multiple campaigns and priorities.
• An analytical, proactive and results-oriented mindset, combined with creativity and commercial awareness.
• Strong communication and collaboration skills, with the confidence to share ideas and contribute to strategic discussions.
• Motivation to continue developing professionally within an international Marketing environment.

Additional skills that would be highly valued:

• Previous experience in HealthTech, SaaS, digital marketplaces or other technology-driven businesses.
• Experience managing digital advertising campaigns targeting UK and/or Irish audiences.
• Familiarity with both B2B lead generation and B2C customer acquisition strategies.

You will join an international organisation at an exciting stage of growth, with the opportunity to contribute directly to digital acquisition, marketing performance and commercial growth across the UK and Ireland.

• Permanent, full-time employment.
• Hybrid working model in Barcelona.
• Full-time schedule: Monday to Thursday, 9:00–18:30, and Fridays, 9:00–15:00.
• Competitive fixed salary in the €30,000–€35,000 gross annual range, depending on experience.
• An additional day off to celebrate your birthday.
• Flexible compensation options and employee benefits.
• Healthcare discounts.
• Professional development and internal growth opportunities.
• An international, dynamic and collaborative working environment.
• A culture focused on autonomy, innovation, continuous improvement and professional development.

We are committed to building a diverse and inclusive workplace where different backgrounds, experiences and perspectives are valued, and everyone has equal opportunities to develop professionally.