Performance Media Manager (AU Advertising Agency, Hybrid)

Work Set-Up: Hybrid - 2x onsite + 3 days WFH

Location: Megatower, near SM Megamall in Mandaluyong

Work Schedule: To be discussed based on agreement | Monday-Friday

Employment Type: Full-Time | 40 hours per week

Company: 10 Feet Tall

Team: Performance Media

Reports to: Performance Director and Strategy Director (Melbourne, Australia)

Manage: Performance Specialist (Philippines)

About 10 Feet Tall

10 Feet Tall is an independent creative and strategic agency working across brand, creative, media, digital and performance to help ambitious businesses grow. We don't see brand and performance as separate disciplines. The strongest marketing connects the two, building brands over the long term while generating measurable results today.

We're now building a performance team in the Philippines to work hand in hand with our Melbourne-based strategy, creative, media and account teams.

Role Purpose

The Performance Manager brings our brand-led approach to performance marketing to life across paid media. This role plans, builds, runs and optimises client campaigns across Google Ads, Meta (Facebook and Instagram), LinkedIn, TikTok and programmatic platforms, while always keeping sight of the bigger picture.

This is a hands-on role. The Performance Manager is as comfortable inside an ad platform as they are explaining to the Directors what happened, why it happened and what to do next. Execution doesn't get handed off: they stay close to the platforms, the numbers and the optimisation decisions.

The Performance Manager also manages the Philippines-based Performance Specialist, who looks after day-to-day builds and campaign management. The Manager leads, develops and supports the Specialist, owns quality assurance across all offshore work, and steps into the platforms whenever required.

It is also more than a data role. The Performance Manager looks beyond the numbers to understand each client's industry, customers and their journey, competitors and wider market conditions, and focuses on the client's long-term commercial goals rather than short-term, superficial metrics.

Key Responsibilities

Plan Performance Strategy & Structure

• Turn brand and commercial strategy into strategic and tactical performance media plans.
• Define channel roles, audience structures, budgets, bidding approaches, measurement frameworks and testing priorities based on each client's commercial goals.
• Know what needs to happen now, what we're aiming to learn and how those learnings shape the next stage of activity, captured in a clear testing roadmap for each client.
• Recommend where each client's next marketing dollar should go across search, social and programmatic, and contribute to forecasting and budget allocation.
• Identify growth opportunities for existing clients and contribute performance thinking to new business proposals.
  
  

Balance Brand & Performance

• Develop full-funnel strategies that balance long-term brand building with short-term conversion.
• Understand how awareness, consideration, search, social, remarketing and conversion activity work together, rather than treating each channel as a standalone campaign.
• Optimise for the client's customer journey and long-term commercial outcomes, not just the campaign in front of you.
• Work with the Strategy Director to ensure performance activity connects to the broader brand and communications strategy.
  
  

Build, Run & Optimise Campaigns

• Plan, build and manage campaigns across:
• Google Ads, including Search, Display, YouTube, Demand Gen, Shopping and Performance Max
• Meta Ads (Facebook and Instagram)
• LinkedIn Ads, including Sponsored Content, Lead Gen Forms, Conversation Ads and account-based targeting
• TikTok Ads, including In-Feed Ads, Spark Ads, lead generation and creator-led content
• Programmatic platforms such as DV360, StackAdapt
• Other digital channels where appropriate
• Monitor campaigns closely and continually look for opportunities to improve performance across audiences, creative, placements, bidding, budgets, landing pages and the broader customer journey.
• Lead advanced optimisation work on complex, high-spend or high-priority accounts, including bidding strategy, account restructures, audience strategy, feed optimisation and supply path optimisation.
• Oversee conversion tracking, measurement and attribution set-up, including Google Tag Manager, GA4, Meta Pixel and Conversions API, the LinkedIn Insight Tag, and the TikTok Pixel and Events API.
• Oversee budget pacing across all accounts and act on risks early.

Insights, Reporting & Analytics

• Own campaign reporting and performance analysis across your accounts.
• Deliver insights, not observations. Every report should explain what is and isn't working, why it is performing that way, why it matters, and how we will improve and optimise based on those learnings.
• Ask more than "What is the CPA?" Ask "Why is it happening, and what do we change next?"
• Factor in external influences such as seasonality, economic conditions, competitor activity, category trends, platform changes and consumer behaviour when interpreting results.
• Use tools such as GA4, Looker Studio, DataBox, platform insights, search trends and competitor intelligence tools to uncover opportunities.
• Help develop measurement frameworks, KPIs and attribution approaches with the Performance Director.
  
  

Quality Assurance

• Own the QA process for all offshore performance work.
• Review and sign off campaign builds, launches, major changes, tracking set-up and reporting before they go live or are shared with the Melbourne team.
• Develop and maintain QA checklists, naming conventions and account structure standards.
• Run regular account audits to check hygiene, budget pacing, tracking accuracy and adherence to best practice.
• Identify the root cause of any errors and put fixes in place so they don't happen again.
• Develop and maintain processes, checklists and best-practice documentation for the offshore team.
• Stay across platform updates, industry developments, privacy changes and emerging channels, and recommend how to apply them for clients.
  
  

Key Performance Indicators

• Client campaign performance against agreed KPIs and long-term commercial objectives.
• Quality, clarity and impact of insights and recommendations.
• Delivery of testing roadmaps and documented learnings.
• Accuracy of budget pacing and forecasting across all accounts.
• Quality and accuracy of work delivered by the offshore team, including campaigns launched error-free following QA sign-off.
• Development and performance of the Performance Specialist.
• Quality of the insights and presentation material provided to the Melbourne team.
• Client account performance and growth.
  
  

What We're Looking For

Platforms & Tools

• Google Ads
• Meta Ads Manager
• LinkedIn Campaign Manager
• TikTok Ads Manager
• Programmatic advertising platforms (DSPs)
• GA4 and Google Tag Manager
• Looker Studio, DataBox or similar reporting tools
• Conversion tracking and attribution
• Campaign reporting and analytics
  
  

Experience

• You understand paid search, paid social, remarketing, audience strategy, conversion optimisation and full-funnel media planning. Most importantly, you know how to actually run campaigns.
• Around 4+ years' experience in performance or digital media, ideally including time in an agency environment.
• Able to independently build and manage campaigns across Google, Meta, LinkedIn and TikTok.
• Experience with programmatic media, or highly comfortable working within programmatic environments.
• A track record of turning data into commercial insight and clear recommendations.
• Confident presenting insights and recommendations to senior internal stakeholders.
• Experience guiding, reviewing or mentoring junior team members.
• Excellent written and spoken English.
  
  

Desirable

• Google Ads, Meta, LinkedIn Marketing Labs, TikTok Academy and DSP certifications.
• Experience working with Australian or other international clients.
• B2B lead generation experience on LinkedIn, including account-based marketing.
• Experience across multiple industries, such as e-commerce, retail, finance, property or lead generation.
• Knowledge of incrementality testing and marketing mix modelling concepts.
• Experience with competitor and market intelligence tools (e.g. Semrush, Similarweb, Google Trends).
  
  

You Might Be Right for This Role If You

• Understand the difference between optimising a campaign and optimising a customer's entire journey.
• Can look at data and find the story behind it.
• Believe brand and performance work best together, and want to build work that performs today while making the brand stronger tomorrow.
• Enjoy working with creative teams and know that better creative is often the biggest lever.
• Are commercially minded and understand that ultimately the job is to help clients grow.
• Can make the complex simple, so your colleagues can confidently explain it to clients.
• Are a strategic thinker who is still happy to roll up your sleeves.
• Take ownership, lead by example and enjoy developing others.
• Enjoy working closely with colleagues in Australia as part of an integrated team.
  
  

Join the awesome team and enjoy these benefits & perks:

• Follows PH Holidays
• Medical, Dental Coverage and Life insurance from day 1 of employment
• Paid Vacation and Sick Leave (with Quarterly Sick Leave Conversion)
• Competitive salary package
• Financial Assistance Program
• Mandatory Government Benefits and 13th Month Pay
• Complimentary Sleeping Quarters, Coffee at no cost
• Complimentary Office Fitness and Wellness Facilities at no cost
• Regular Company Events, Work Life Balance, and Career growth opportunities
  
  

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