Portfolio & Activation Specialist Bars

Responsibilities:

Brand Management

• Strategy execution: Execute quality deployment of Bars strategy under Senior Portfolio & Activation manager guidance.

• Portfolio management: Implement portfolio innovation pipeline in line with the S&OP+ cycle according to the stages process.

• Market analysis: Identify & capture market, competitors, and consumer insights that provide the foundation for marketing strategy.

• Brand & Engagement capabilities: Ensure translation of Brand Toolkit into marketing activations that tell a consistent, engaging brand story and build distinctive brand assets.

• Category-first mindset: Co-lead Bars category reviews in Central Eurasia together with Category teams.

• Budget control: Control media budget spent according to ROI guidance and key brand priorities.

• Continuous learning: Ensure the excellence of brand activity execution via effective cross-functional cooperation. Evaluate the results of activities, codify and leverage learnings, and prepare post-launch reviews.

Requirements:

Education & Professional Qualification

• Degree in Economics/ Marketing

• Russian/English at an advanced level;

• Expert user of MS Office;

• Continuous data experience (i.e., Nielsen, GFK, Ipsos)

Knowledge/Experience

• 2-3 years of experience in FMCG brand marketing

• Analytical skills and demonstrated ability to create a narrative from analysis/insights

• Solid experience in portfolio management

Competences:

• Business Acumen

• Decision quality

• Drives Results

• Manages ambiguity

• Communicates effectively

Key Functional Competencies & Technical Skills

• Create compelling strategies and plans.

• Market research

• Leveraging Insights into Action

• Financial and Analytical Management

About Us