PPC CAMPAIGNS MANAGER

Company Description The Society PR & Events is a creative agency based in Bucharest, Romania, specializing in integrated marketing and communication services. The agency has extensive experience in branding, below-the-line (BTL) and above-the-line (ATL) campaigns, and strategic communications. Its diverse portfolio includes work in pharma, automotive, FMCG, and IT&C, offering team members exposure to complex and high-impact projects. Joining The Society PR & Events means working in a collaborative environment that values creativity, measurable results, and long-term client partnerships.

Role Description The PPC Campaigns Manager is a full-time, hybrid role located in Bucharest, Romania, with the flexibility to work partially from home. This role is responsible for planning, setting up, and optimizing PPC campaigns across platforms such as Google Ads, Meta Ads, and other relevant networks to drive high-quality traffic and conversions. Daily tasks include conducting keyword research, managing bidding strategies, monitoring budgets, analyzing performance data, and preparing clear reports and insights for internal teams and clients. The PPC Campaigns Manager collaborates closely with account managers, creative teams, and marketing strategists to align campaigns with client objectives and ensure consistent messaging. The role also involves testing new ad formats, staying updated on platform changes, and recommending improvements to enhance ROI and campaign effectiveness.

Qualifications

• Strong skills in PPC campaign management, including keyword research, bid optimization, audience targeting, and budget management.
• Experience with major advertising platforms such as Google Ads, Meta Ads, TikTok Ads and other digital ad networks, along with tracking tools like Google Analytics.
• Ability to analyze campaign performance data, interpret metrics, and translate insights into clear optimization actions and client-ready reports.
• Familiarity with broader digital marketing concepts such as conversion rate optimization, landing page best practices, and remarketing strategies.
• Excellent written and verbal communication skills, with the ability to collaborate effectively with creative, PR, and account teams.
• Strong organizational and time-management skills, with attention to detail and the ability to handle multiple campaigns simultaneously.
• Previous experience in an agency environment or in sectors such as pharma, automotive, FMCG, or IT&C is an advantage.
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• Comfort working in a hybrid model in Bucharest, Romania, with readiness to attend in-office meetings and client sessions as needed.