PR Outreach & Influencer Manager (Remote)

PR Outreach and Influencer Manager

Location: Remote (Work from Home) 

Hours: Monday – Friday, 10:30 AM – 07:00 PM CET (German Timezone)

Compensation: $1,500 – $2,000 (1,000 base salary + Up to $1,000 USD Monthly Performance Bonus)

Vacation: 10 vacation days + 9 optional statutory holidays 

About Thermodyne Systems

Founded in 2009, Thermodyne Systems has grown into a global leader in the vaporizer industry - designing, manufacturing, and distributing premium vaporizers and accessories worldwide. With a strong presence in Canada, the U.S., and Europe, we partner with trusted retailers and distributors to bring our products to customers across multiple markets. 

At Thermodyne Systems, we combine a performance-driven German-Canadian work culture with a passion for delivering an outstanding customer experience. We're a fast-moving, international team where marketing, PR, and digital outreach professionals can make a real impact in strengthening our global online presence and brand authority.

Learn more about us → 

https://tvape.com/

https://thermodynesystems.com/about-us.html

https://utillian.com/about

https://zeusarsenal.com/about

https://tronian.com/about

About the Role

As our PR Outreach & Influencer Manager, you'll drive our off-page SEO efforts through strategic outreach, link building, and relationship development with media contacts, publishers, and influencers. You'll collaborate closely with our marketing team and play a key role in strengthening our online authority and global brand visibility.

This is a great opportunity for someone with experience in PR, communications, or digital outreach. If you excel at building relationships and securing high-quality backlinks, you'll have the opportunity to earn significant performance bonuses while making a measurable impact on our online growth.

Key Responsibilities:

• Lead and manage one junior outreach team member, providing guidance, delegating tasks, monitoring performance, and ensuring campaign targets and deliverables are met.
• Plan and run white-hat link-building and digital PR campaigns that earn contextual backlinks and editorial coverage from relevant, high-authority websites, blogs, and publications.
• Build and maintain target lists of journalists, bloggers, and publishers in Canada, the U.S., and Europe, and write personalized pitches, guest post proposals, and product feature or review outreach.
• Follow up consistently to turn responses into placements, negotiate terms with publishers (including sponsored content where permitted), and track every link by URL, domain authority, anchor text, and status.
• Develop structured outreach plans and execute campaigns against a comprehensive target list of relevant media contacts, publishers, websites, and creators.
• Maintain and expand existing industry relationships through ongoing networking, proactive communication, and strategic relationship building.
• Source, vet, and onboard YouTube and other content creators whose audience and content fit our brands and target markets.
• Negotiate rates and deliverables with creators, issue creative briefs, and manage product seeding, content approval, posting schedules, and usage rights.
• Secure video placements (reviews, integrations, and dedicated videos) with trackable links or discount codes, and measure views, engagement, and sales by creator.
• Recruit, onboard, and manage affiliate partners, keeping them active through regular communication, promotions, and product updates.
• Monitor affiliate performance, commissions, and tracking, resolve issues quickly, and pursue new affiliate opportunities that fit our brand and compliance requirements.
• Make sure all outreach, creator content, and affiliate promotion follow platform policies, disclosure requirements, and advertising rules in each market.
• Hit monthly performance targets, report on link, coverage, influencer, and affiliate KPIs, and work with internal teams to align outreach with product launches and brand goals.
• Stay current on PR, SEO, and influencer best practices, guide junior outreach member and perform other relevant tasks as assigned by management.

Performance Bonus

Performance bonuses are based on achieving monthly targets for qualifying placements, including backlinks, PR coverage, and YouTube video placements. Targets are based on performance benchmarks previously achieved by team members, making them realistic and attainable. Employees can earn up to $1,000 USD in monthly performance bonuses, in addition to the fixed $1,000 USD base salary. The full bonus structure and performance criteria will be confirmed in your offer.

Requirements:

• 5+ years of experience in PR, digital outreach, link building, influencer marketing, or affiliate marketing, ideally gained across agencies or comparable organizations.
• Proven track record of earning backlinks and PR coverage from high-authority websites. Examples are required.
• Ability to develop structured outreach plans, prioritize opportunities, and execute consistently against a large target list while meeting performance targets.
• Hands-on experience managing YouTube and Social Media influencer campaigns, from sourcing through reporting.
• Experience managing affiliate partnerships, including recruitment, communication, and performance tracking.
• Excellent pitching, research, and negotiation skills.
• Strong written and verbal English communication skills, with comfort on frequent outreach calls, video meetings, and with new contacts.
• Highly organized and self-motivated, able to manage multiple campaigns at once and track results in spreadsheets or CRM tools.
• Working knowledge of advertising and disclosure rules for influencer marketing.
• Self-motivated and self-managed, with the ability to work independently, take initiative, and drive campaigns forward with minimal supervision.
• Familiarity with SEO principles is a plus.
• Available to work in German Timezone, CET hours: Monday to Friday, 10:30 AM to 7:30 PM CET.

Why Join Thermodyne Systems?

• Global impact: Strengthen our global online presence through PR, link building, and influencer partnerships
• Remote work: Enjoy the flexibility of working from home while staying connected to a worldwide team
• Competitive package: Above market compensation plus vacation time and potential bonus
• Collaborative culture: Join a driven, multicultural team where your ideas and expertise make a difference