Meta Ads Media Buyer

For 11 years, TFC Marketing has built paid media systems that win in the hardest, most competitive ad markets — the industries most agencies won't touch. We've done it with a fully remote team assembled on talent alone, not geography, and we pay in USD no matter where our people live.

We believe world-class performance marketing has no zip code. Our work is to turn ad spend into measurable growth for every client we take on — and to give the people who do that work real ownership, real data, and room to grow fast.

Paid media is the front door to every client relationship we hold. As a Media Buyer at TFC, you don't execute someone else's plan — you own the strategy and the spend for a portfolio of clients, and your decisions determine whether they grow. We're looking for an operator who treats every dollar as their own and is relentless about turning data into performance.

You will own paid media strategy and execution across a portfolio of five to six client accounts, working alongside our designers and account managers. This is not a "set it and forget it" position. You think critically, iterate quickly, and pull maximum performance out of every dollar deployed.

You set the direction on each account — campaign architecture, budget pacing, daily optimization, and performance review — while staying close enough to the creative and the numbers to make sharp, informed calls. You brief designers on high-converting creative and keep account managers fully in the loop, so there are never surprises for clients or colleagues.

• Own client ad accounts end to end. Run full paid media strategy and day-to-day execution across five to six accounts — campaign builds, budget pacing, daily optimization, and performance reviews.
• Brief and drive creative development. Partner with designers to produce high-converting ad creative, and use AI tools such as Higgsfield, ChatGPT, and Claude to generate and iterate on concepts.
• Analyze, test, and optimize continuously. Interrogate campaign data to sharpen targeting, creative, and spend; form clear hypotheses, A/B test them, and iterate.
• Keep account managers informed. Proactively share account updates, performance shifts, and key insights. No surprises.
• Use AI as a daily multiplier. Apply Claude, ChatGPT, and Gemini across research, copy, creative briefs, and reporting to work faster and smarter.
  

• Every account hits the targets set for it. Goals differ by client and stage — your job is to hold each account, consistently, to the targets agreed for where that client is.
• Accounts are checked daily and optimized weekly. No account goes stale, and no performance shift goes unnoticed.
• Testing never stops. A minimum of 25 creative tests launched per week across your portfolio, scaled to each client's budget.
• Budgets pace with discipline. Monthly spend runs within ~±20% of plan as standard — anything beyond that is a deliberate, results-driven decision, never drift.
• You ramp fast. By day 90 — the end of probation — you're independently managing six accounts at target performance.
  

Must-haves

• 2–4 years in paid media
• Strong command of Meta Ads Manager
• A data-driven mindset — you let the numbers lead
• Clear, proactive communication
• Comfort managing several clients at once
• A sharp eye for ad creative and copywriting
• Daily fluency with AI tools
• AI creative generation (Higgsfield, Canva AI)

Nice-to-haves

• Experience with Shopify stores
• Video editing in CapCut
• Project management in Asana
• TikTok or Google Ads experience
• Familiarity with CRO concepts
  

• Advertising: Meta Ads Manager
• AI: Claude · ChatGPT · Gemini · Higgsfield
• Creative: Canva · CapCut
• Operations: Shopify · Asana
  

• During probation: $800 / month USD, paid monthly
• After 3-month probation: $1,000 / month USD, plus annual increments