Product Manager – Liability Products & ADC

Job Grade: AVP

Reports to: Head Product & Research

Location: Head Office, Islamabad

Job Purpose

To lead the development, management, and performance of liability products (deposits, savings, current accounts, and related offerings) and Asset Deployment Channels (ADC), ensuring market competitiveness, strong risk management, regulatory compliance, operational efficiency, and optimal contribution to the bank’s growth and profitability

Key Responsibilities

• Develop and enhance the liability product portfolio (savings, current, term deposits, and digital products) aligned with business and customer needs
• Design competitive product features and pricing strategies, with a clear focus on improving product yield, margins, and overall profitability
• Drive the end-to-end product lifecycle from ideation and feasibility to launch, digitalisation, and continuous optimization
• Collaborate with IT and Digital teams to enable system integration, automation, and seamless digital onboarding and servicing
• Work closely with Treasury and ALCO to optimize cost of funds, manage deposit mix, and align liability growth with asset strategy
• Monitor product performance, including ADC, yield, profitability, and risk parameters, and take corrective actions as needed
• Conduct market and customer analysis to refine product positioning, pricing, and digital offerings
• Develop pricing and financial models in coordination with Finance and Treasury to support sustainable growth and profitability
• Identify and activate key sources of deposit generation including branch walk-ins, salaried payroll accounts, non-resident Pakistanis (NRPs), corporate relationships, and digital acquisition channels
• Leverage digital sources of deposit generation such as mobile app onboarding, social media campaigns, referral programs, and partnership integrations with e-commerce and fintech platforms
• Ensure compliance with SBP regulations, AML/KYC requirements, and internal risk frameworks
• Partner with Legal, Compliance, and Risk teams to manage regulatory and product-related risks
• Support product rollout through digital and branch channels, and enable sales teams through training and product tools
• Coordinate with Operations, Technology, and Marketing for smooth execution and continuous improvement
• Any other task assigned

Job Requirements

• Bachelor’s / Master’s in Business, Finance, Economics, or related field.
• Professional certifications in banking, product management, or risk (preferred).
• 5–8+ years of experience in liability product management, deposit growth strategy, or banking product roles.

Essential Skills

• Product knowledge (deposits/CASA)
• Compliance awareness
• Core banking familiarity
• Team communication
• Collaboration with other departments
• Presentation & interpersonal skills

About Mobilink Bank

Mobilink Bank is providing banking services to over 64.22 million registered users including 21 million monthly active customers across Pakistan. With a hybrid model that combines traditional microfinance with mobile/digital banking technologies, the bank now operates with over 132 branches and 324,000 branchless banking agents and provides a USSD (GSM) based digital channel offering savings, micro enterprise (MSME) loans, small housing loans, remittances, collection (utility bills and loan instalments), mobile wallets, insurance, G2P, B2B & B2P payments; thus, playing a leading role in the promotion of financial inclusion. Mobilink Bank is committed to fostering a positive and productive workplace, and our core values reflect this focus. These values include promoting innovation and entrepreneurship, encouraging teamwork and collaboration, and prioritizing a customer-centric approach in all aspects of our business.

Why Join Mobilink Bank?

This is an opportunity for someone who is passionate about making a difference and playing a key role in driving transformative change. Our team is committed to empowering millions with the tools necessary to succeed in the digital age, and we're looking for a talented individual to join us in this endeavour.