Product Manager- Social Messaging Platform

Role Description

About Us: At Booking.com, data drives our decisions. Technology is at our core. And innovation is everywhere. But our company is more than datasets, lines of code or A/B tests. We’re the thrill of the first night in a new place. The excitement of the next morning. The friends you encounter. The journeys you take. The sights you see. And the memories you make. Through our products, partners and people, we make it easier for everyone to experience the world.

About our team:

Messaging Platform presents a unique opportunity for the tech product manager to build the platform to deal with scalability challenges both in terms of tech and the business. Work in fast moving environments driving product development with noticeable business impact potential.

Role overview:

The Social Messaging team owns social messengers end to end on our Messaging platform stack. That covers WhatsApp, Apple Messenger, LINE, KakaoTalk, Viber and the channels our travelers adopt next. You will own the channel from onboarding to scale, and you will own what the traveler actually reads.

This role spans three use cases: marketing, transactional and utility. One day you decide how a booking confirmation should land in a chat thread, the next you design a rewards offer that earns a reply instead of a mute, then work with other platform teams to enable a foundational capability to accelerate use-case.

You will own the message experience itself. You will sit with design and content, work through mocks, and decide what ships. You will work with engineering partners to understand constraints and trade-offs and make sound product decisions and develop Go to Market plans aiming to drive channel adoption from ground up. Coding and independent API troubleshooting is a plus.

Key Job Responsibilities and Duties:

• Own social messengers end to end on the Messaging & Rewards platform stack: channel onboarding, delivery, compliance, scale.

• Own the traveler experience in the channel. Write the brief, review the mocks, decide the copy and the moment. Say what is wrong with a design and why.

• Cover marketing, transactional and utility use cases, and judge where each one earns its place in a chat thread.

• Ship in weeks, not quarters. Start small, measure, iterate, then scale what works and stop what does not.

• Own the channel metrics: opt in rate, delivery, engagement, conversion, cost per message, and incremental value to the traveler and the business.

• Run the relationship with messenger partners and keep us inside their policy, template and consent rules.

• Turn early wins into a scaling plan. Build the case for investment and take it to leadership.

• Drive alignment across marketing, customer service, engineering, legal and privacy.

What success looks like in your first year:

• New social channels live on the platform stack and carrying real traveler volume.

• A repeatable playbook for launching a use case in a messenger, used by teams outside your own.

• Measured incremental value from at least one marketing, one transactional and one utility use case.

Role Qualifications and Requirements:

• 3+ years of proven Product Management experience, shipping products that real customers use, and able to drive independently.
• You use social messengers heavily yourself. You know how these apps feel, what earns attention in a thread and what gets muted. You have strong opinions about why.
• Product craft. You can take a mock, find the weak point, and explain the change in terms of customer and business value. Experience owning copy, content or creative decisions is a plus.
• A track record of fast iteration. You can point to something you shipped small, learned from, and grew.
• Comfort with ambiguity. This is a new area with no established playbook.
• Ability to learn technical concepts relevant to your product, ask clear questions, understand constraints and trade-offs with engineering partners, and use that input in product decisions. Coding, API troubleshooting and writing technical documentation is a plus.
• Strong analytical skills. You can read data and trends, diagnose a problem, and recommend a clear action plan.
• Strong problem-solving skills, shown by the ability to structure an issue and weigh alternatives.
• Excellent communication skills. You can carry strategy to leadership and detail to engineers, and write clear product requirements, updates and results.
• Excellent stakeholder management skills, with experience across many stakeholders at once.
• Strong teamwork and collaboration skills.

Benefits & Perks - Global Impact, Personal Relevance:

Booking.com’s Total Rewards Philosophy is not only about compensation but also about benefits. We offer a competitive compensation and benefits package, as well unique-to-Booking.com benefits which include:

Annual paid time off and generous paid leave scheme including: parent, grandparent, bereavement, and care leave

Hybrid working including flexible working arrangements, and up to 20 days per year working from abroad (home country)

Industry leading product discounts - up to 1400 per year - for yourself, including automatic Genius Level 3 status and Booking.com wallet credit

Diversity, Equity and Inclusion (DEI) at Booking.com:

Diversity, Equity & Inclusion have been a core part of our company culture since day one. This ongoing journey starts with our very own employees, who represent over 140 nationalities and a wide range of ethnic and social backgrounds, genders and sexual orientations.

Take it from our Chief People Officer, Paulo Pisano: “At Booking.com, the diversity of our people doesn’t just build an outstanding workplace, it also creates a better and more inclusive travel experience for everyone. Inclusion is at the heart of everything we do. It’s a place where you can make your mark and have a real impact in travel and tech.”

We ensure that colleagues with disabilities are provided the adjustments and tools they need to participate in the job application and interview process, to perform crucial job functions, and to receive other benefits and privileges of employment.

Application Process:

This role does not come with relocation assistance.

• Application and CV Review

• Recruitment Phone Screen

• Business Interview 1

• Business Interview 2

• FIT Interview

• Hiring Decision

With your application, send us a short teardown of a social messenger experience you use. Name one thing it does well, one thing it gets wrong, and one change you would make, with the impact you would expect. One page or a few slides is enough. We will discuss it with you in the first interview.

Let’s go places together: How we Hire

Booking.com is proud to be an equal opportunity workplace and is an affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We strive to move well beyond traditional equal opportunity and work to create an environment that allows everyone to thrive.