Product Marketing Manager

The Product Marketing Manager is a key member of the marketing team, responsible for shaping and executing product strategies that drive business growth and establish Catchmaster as a leader in the pest control industry. This role oversees the development, positioning, and lifecycle management of the product portfolio, ensuring that both new and existing products meet market demands and exceed customer expectations.

The Product Manager works cross-functionally to bring innovative, high-quality products to market, while also optimizing and evolving the existing product lineup to maximize performance, customer satisfaction, and revenue. Additionally, they will develop and implement marketing programs that enhance brand awareness, strengthen market positioning, and reinforce Catchmaster as the preferred choice for both pest management professionals and consumers.

Summary of major duties:

New Product Plans

-Lead category strategy definition and develop a 3-5 year product roadmap to meet business growth goals.

-Define key product elements, including consumer targets, portfolio definition, pricing strategy, go-to-market strategy, and messaging

-Prioritize execution efforts with cross-functional teams to achieve revenue growth and financial KPIs.

-Collaborate with finance to develop and present business cases,

incorporating financial models, ROI analysis, and other key decision metrics.

Category Management: existing portfolio management

-Own product line P&Ls, ensuring product lines meet revenue, margin, sales, and other key financial targets.

-Oversee the full product lifecycle, from innovation to post-launch performance, in collaboration with R&D, Operations, and Creative teams.

-Lead product renovations, including channel-specific adaptations, packaging updates, and cost-saving initiatives to maintain market competitiveness.

-Sales and forecast tracking, to ensure inventory and sales alignment.

-Oversee marketing campaigns (seasonal and promotional) to support sales and brand awareness.

-Track and report on KPIs to measure product performance and ensure alignment with business goals.

Go-To-Market Strategy and Execution

-Develop and execute go-to-market strategies and campaigns for new product launches, product renovations, and line extensions, ensuring alignment with brand objectives and long-term market share

-Craft compelling product messaging that differentiates offerings in the marketplace and resonates with our partners and consumers.

-Work with Creative and Marketing teams to develop high-quality marketing collateral.

-Partner with the channel teams to drive product and brand communications across all consumer touchpoints.

-Manage POS materials, trade show presence, catalogs, and sales campaigns to support product visibility and sales.

Category and Consumer Insights
-Monitor and analyze competitive activity, consumer needs, and
marketplace trends to identify opportunities and threats.
-Utilize consumer insights, shopper behaviors, purchase drivers, and other
research to make fact-based, consumer-driven product and feature tradeoff decisions.
-Ensure product decisions align with brand positioning and overall business
objectives.

Pro Channel Marketing Support

-Support the growth of Catchmaster’s professional pest control channel by
aligning marketing efforts with the pro sales team. Coordinate advertising
in key industry publications (PMP, PCT) — working with sales on priorities,
with creative on designs, and with publications on deadlines and
submissions.
-Gather feedback from the pro sales team on what professionals need and
translate that into marketing materials and campaigns. Identify
opportunities to align messaging with the private label program to
maximize reach across the pro channel.

Skills/ Competencies/ Qualifications

-Demonstrated success in launching and managing consumer products, including go-to-market
execution.
-Strong analytical skills, with the ability to translate market data into strategic insights and
business recommendations.
-Proven experience in P&L management and pricing strategies.
-Experience on launching products on Amazon
-Experience managing multiple projects and deadlines simultaneously.
-Creative thinking and the ability to contribute fresh ideas to marketing initiatives.
-Experience in collaborating with and managing external agencies.
-Strong interpersonal skills to build effective relationships with internal stakeholders and
external partners.
-High degree of collaboration & teamwork.
-Highly organized, detail-oriented, and results-focused.

Education

Bachelor's degree in Marketing, Business Administration, or a related field.
Experience

5+ years of product management, marketing, or brand management
experience, preferably in CPG, pest control, or related industries