Product Marketing, Senior Manager or Director

About Mending

Mending is a team of healthcare nerds, software engineers, product designers, direct primary care doctors, health technology operators, and more. Our mission is to craft better health by accelerating the future of care.

Today, our products focus on Direct Primary Care (DPC). We build the technology and infrastructure that helps employers, health plans, TPAs, brokers, and DPC practices work together at scale. Our data platform integrates DPC into health plans in ways that lower costs, improve access, and deliver better outcomes for members. In doing so, we bring more patients into DPC practices while preserving what makes the model work.

Our aspirations for this role

We’re looking for a Senior Manager or Director of Product Marketing to join our team and start our product marketing and growth marketing functions. You’ll lead how we position, communicate, and bring our products to market.

In this role, you’ll own product messaging, leading top-of-funnel marketing efforts to generate qualified leads, and working across the funnel to support employer and patient activation in a B2B2C motion. You’ll work closely with the founders, and our in-house design, product, and sales teams to translate complex healthcare products into compelling stories, reach the right customers, and drive commercial growth.

This is a hands-on role with significant responsibilities, and you’ll have the opportunity to help build our marketing function from the ground up.

Let’s dive into the details

In this role, your day-to-day responsibilities will include:

• Positioning and Messaging: develop clear, differentiated messaging and value propositions across multiple stakeholders (including employers, TPAs, brokers, benefit advisors, health plans, doctors, and patients) and channels (including social media, web content, events, email, handouts, etc.)

• Voice of the Customer: understand customer personas, competitive dynamics, and market trends to ensure consistent messaging and to inform product and commercial strategy

• Demand Generation: build, execute, and measure top-of-funnel campaigns to generate awareness and find qualified leads

• Sales Enablement and Patient Activation: create compelling sales collateral, presentations, case studies, drip campaigns, and other materials that help us win more deals and activate more patients

• Lifecycle Engagement: support stakeholders and users throughout the entire product lifecycle, from onboarding to activation to ongoing retention

• Content and Storytelling: own messaging across our website, blog, product interactions, and more

• Measurement and Optimization: track performance across campaigns and pipeline, and use this data to develop a learning engine

Experience that excites us

• 5+ years of experience in product marketing, particularly in B2B2C companies

• Previous experience in healthcare, employee benefits, or insurance is a strong plus

• Excellent writing and communication skills, with the ability to simplify complex products for different audiences

• Strong understanding of how to build compelling stories using both qualitative AND quantitative data, and you know when to use each to achieve best results

• Familiarity with driving patient activation for employees with employer benefits, or members within a health plan

• Defaults to using AI as leverage, but not as a crutch; understands when AI can accelerate and when it’s confidently wrong

• Organized and self-directed across multiple active workstreams

• Comfort with ambiguity and excitement about building processes from scratch

• Startup experience is a plus but not required

Salary Range*: $100,000 to $130,000 base, plus meaningful equity

*Subject to location and experience

You will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status