Product Marketing Manager

Job Title: Product Marketing Specialist (SaaS)

About the Role

We are looking for a Product Marketing Specialist with hands-on SaaS experience to support our marketing strategy, market research, and go-to-market planning.

You will work closely with the product, sales, and leadership teams to turn market and customer insights into actionable strategies that drive growth across B2B and B2C audiences.

Key Responsibilities

• Develop, execute, and evaluate marketing strategies aligned with company and product goals.
• Conduct market, industry, competitor, and customer research and prepare actionable reports for leadership.
• Identify, classify, and monitor relevant market segments and target audiences.
• Analyze the product life cycle and adapt marketing strategies accordingly.
• Develop and support go-to-market plans for SaaS products and services.
• Recommend product features, ideas, and improvements based on customer feedback and market insights.
• Provide input on pricing strategies using market research, competitor analysis, and customer value perception.
• Select and use appropriate online and offline marketing channels to reach target audiences.
• Adapt marketing strategies to B2B and B2C audiences, considering their different buying behaviors and sales cycles.
• Use marketing, CRM, and analytics platforms to manage campaigns, track performance, and report on KPIs.
• Collaborate with product, sales, and leadership teams to support business objectives.

Qualifications and Requirements

• Bachelor’s degree in Business, Marketing, Commerce, or a related field.
• At least 2 years of experience in a SaaS company or a SaaS-related marketing role.
• Proven experience in marketing strategy, market research, and reporting.
• Strong understanding of B2B and B2C marketing.
• Experience with audience segmentation, channel selection, product life cycle analysis, and pricing strategy.
• Experience suggesting product improvements based on customer or market feedback.
• Strong analytical, communication, and report-writing skills.
• Ability to use SaaS platforms and tools for marketing, CRM, go-to-market activities, or analytics.
• Fluency in English, both spoken and written.

Preferred Qualifications

• Experience selling or marketing SaaS products, such as HR technology, recruitment platforms, applicant tracking systems (ATS), or similar software.
• Alternatively, a background in a technical field such as IT, software development, engineering, or technical support.
• Two years of experience working with both B2B and B2C SaaS audiences.

Benefits

• Hybrid work model.
• Attractive salary.
• A supportive environment with opportunities to learn and grow.
• Flexible working hours and work arrangements.
• Opportunities to collaborate with different teams and contribute to organizing impactful events.