Product Marketing Manager
- Hiring from
- Turkey
- Work type
- Hybrid
- Posted
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We are proud to be a leading global operator in the non-aeronautical airport services sector. With a presence in 42 airports across 20 countries, we manage 89 luxurious lounges worldwide, offering an exceptional range of premium services tailored for discerning travelers. We’re on the lookout for a passionate Product Marketing Manager to join our dynamic team.
Purpose of Role
Responsible for the development, performance, and management of airport hospitality products and services, including lounges, Fast Track, Meet & Greet, and ancillary offerings. The role translates guest needs, commercial insights, and operational requirements into compelling product propositions, service standards, pricing recommendations, and measurable experience improvements. Working closely with cross-functional teams, the Product Manager ensures products are commercially attractive, operationally feasible, and ready for successful launch
Responsibilities:
- Manage the lifecycle, development, and continuous improvement of airport hospitality products, including lounges, Fast Track, Meet & Greet, and ancillary services.
- Translate guest insights, market trends, and operational needs into differentiated product propositions, service standards, and enhanced guest journeys.
- Develop product roadmaps and improvement plans based on customer feedback, market research, benchmarking, and performance data.
- Build business cases and evaluate pricing, packaging, unit economics, and commercial opportunities in collaboration with Finance and Commercial teams.
- Monitor key product KPIs, including revenue, utilisation, conversion, profitability, and guest satisfaction, and drive actions to improve performance.
- Identify opportunities for new services, bundles, upselling, and ancillary revenue generation.
- Lead product readiness for launches and enhancements, ensuring alignment across service specifications, pricing, training, operational requirements, and guest experience.
- Collaborate closely with Operations, Commercial, Sales, F&B, Finance, Brand, Digital, Marketing, and airport teams to ensure effective product delivery.
- Coordinate relevant suppliers and partners while ensuring compliance with brand, quality, contractual, and airport requirements.
- Lead and support product team members while embedding sustainability and ESG considerations into product development and improvement initiatives.
Qualifications
- Bachelor’s Degree
- 7 years experience, at least 5 years of experiences in a similar area
- Experience in hospitality / travel sector is a plus
- Ability to work in a fast-paced and multicultural environment
- Hands-on experience in budgeting, rolling forecasts, pricing, financial modelling and business case development.
- Proven experience leading product launches from concept and feasibility through operational rollout and post-launch performance review.
- Experienced in MS Office applications, ERP applications (preferably Oracle)
- Advanced level of English written and spoken
What Do We Offer?
- Experience professional growth in a multinational setting, collaborating with global teams.
- Access opportunities for learning and development through a wide range of learning platforms.
- Enjoy the flexibility of a hybrid work model, balancing office and remote work.
- We offer a performance-based bonus system to reward your achievements.
- Benefit from private health insurance that prioritizes your well-being.
- Receive meal and transportation allowances to support your daily needs.
- Take advantage of additional paid leave for birthdays and special occasions.
