Business Development & Marketing Manager – Diabetes Care

Business Development & Marketing Manager – Diabetes Care

Location: Istanbul or Ankara, Türkiye (Home-Based)

Employment Type: Full-Time or Part-Time

Company Overview

Our client is an international medical technology company specialising in innovative diabetes management solutions, including Continuous Glucose Monitoring (CGM), Blood Glucose Monitoring (BGM), and insulin delivery technologies.

As part of its international expansion, the company is seeking an experienced Business Development & Marketing Manager to strengthen its presence in Türkiye, develop strategic partnerships, support product launches, and drive market adoption.

Key Responsibilities

• Develop and execute market development and commercial marketing strategies for diabetes management products across Türkiye.
• Establish and maintain strong relationships with key accounts, healthcare professionals, endocrinologists, diabetologists, key opinion leaders (KOLs), distributors, and relevant healthcare organisations.
• Conduct market research covering diabetes prevalence, competitive products, pricing, distribution channels, reimbursement policies, and market opportunities.
• Monitor developments relating to the Turkish Medicines and Medical Devices Agency (TİTCK), Social Security Institution (SGK), reimbursement procedures, and public tenders.
• Support product launches, including localised marketing materials, product positioning, distributor readiness, and promotional campaigns.
• Organise and participate in medical conferences, clinical education programmes, advisory boards, and healthcare professional engagement activities.
• Support market access initiatives, reimbursement submissions, public tender processes, and commercial pricing strategies.
• Provide product knowledge training and sales enablement support to distributors, commercial partners, and healthcare professionals.
• Collaborate with international headquarters on marketing plans, market intelligence, commercial performance, and product strategy.
• Develop digital marketing initiatives, patient engagement programmes, and educational campaigns in compliance with local regulations.
• Prepare regular market reports, business forecasts, budget updates, and performance assessments.
• Travel within Türkiye to support customers, distributors, and industry events.

Requirements

• Bachelor's degree or above in Business, Marketing, Life Sciences, Biomedical Engineering, Pharmacy, or a related discipline.
• Minimum 3 years of experience in medical device, diagnostics, pharmaceutical, or healthcare product marketing and/or business development.
• Strong knowledge of the Turkish healthcare market, including medical device distribution networks and healthcare professional engagement.
• Understanding of SGK reimbursement procedures, public tender processes, and TİTCK regulatory requirements.
• Proven experience working with distributors, key accounts, healthcare professionals, and clinical stakeholders.
• Experience in product launches, market development, marketing campaigns, or healthcare professional education.
• Excellent relationship management, communication, negotiation, and presentation skills.
• Fluent Turkish and business-level English, both written and spoken.
• Ability to work independently in a home-based position and collaborate effectively with an international team.
• Willingness to travel approximately 40% within Türkiye, with occasional international travel.

Preferred Qualifications

• Experience with CGM systems, insulin pumps, diabetes care technologies, or related medical devices.
• Established relationships with endocrinologists, diabetes specialists, medical institutions, or relevant professional associations.
• Experience in market access, reimbursement, and healthcare tender processes.
• Mandarin Chinese communication skills would be an advantage.
• Experience establishing or expanding a new market operation.