Product Marketing Manager

About the team

At Zillow, we are continuously evolving how people move and live, helping to shape the future of real estate. Achieving that vision requires bold thinking, rapid adaptation, and talented people who are excited to tackle complex challenges.

Within that broader ambition, Rentals represents one of the most dynamic opportunities in the industry. Macro trends—from affordability pressures to shifting renter demographics—are transforming how people find and secure homes. At the same time, the market is highly competitive, with large, established players and rapidly evolving expectations from both renters and property professionals.

At Zillow Rentals, our aspiration is clear: to build the largest and most trusted rentals marketplace—helping renters get home while helping our partners unlock success.

Over the past decade, Rentals has grown into the fastest-growing business line at Zillow, powering a marketplace that connects millions of renters with property managers and owners across the country. While we’ve made tremendous progress, we believe the most exciting opportunities still lie ahead.
The stakes are high. With persistent housing affordability challenges and fluctuating vacancy rates across markets, the need for better tools, transparency, and efficiency in renting has never been greater. Our goal is to build products that make renting easier for consumers while enabling our partners to operate more successfully in a rapidly changing landscape.

Within Rentals, Single Family (SF) advertising is one of our biggest growth opportunities. Zillow already reaches most of the single-family rental market, but we have a big opportunity to help these listings even more. In 2027 we’re relaunching our SF advertising products to that opportuntiy, and we’re building the marketing program to help that relaunch land.

About the role

Zillow Rentals is looking for a Senior Product Marketing Specialist to own marketing for our Single Family (SF) advertising products, the paid advertising products that help single-family rental owners and property managers fill vacancies faster on Zillow.

This role will shape product-market fit for our SF advertising products, along with how they are positioned and brought to market for business audiences, from mid-market property management companies to large institutional owners. Sitting at the intersection of Product, Sales, Data Science, Research, Comms, and Marketing, you’ll translate customer insights and performance data into clear value propositions and proof of value.

As the first dedicated marketer for SF advertising, you’ll run the program end to end, from positioning and launch planning to hands-on execution in sales enablement, email, web, and industry events, while partnering with shared Comms, Brand, Media, and Web teams. This role is ideal for a product marketer who likes building from the ground up, brings structure to ambiguity, and wants real ownership of business outcomes. It requires strong writing skills, structured thinking, and the ability to simultaneously manage many cross-functional initiatives in a fast-moving environment.

WHAT YOU’LL DO

SHARPEN PMF, DEFINE CVPs

• Bring customer and market insights back to Product to sharpen product-market fit and guide roadmap priorities, pricing, and packaging decisions
• Translate insights into clear Customer Value Propositions (CVPs), messaging frameworks, claims, and competitive positioning for SF advertising products
• Partner with Product, Research, and Data Science to build proof of performance (e.g., paid vs. free results, ROI, and lead-to-lease outcomes) that customers can see in their own data

LEAD GO-TO-MARKET EXECUTION

• Own go-to-market strategy and launch planning for 2027 SF advertising products, including a new tiered lineup and self-serve checkout
• Lead the campaign that migrates existing customers onto the new products, plus win-back and nurture programs for inactive and prospective customers
• Ensure messaging consistency across product surfaces, web, marketing campaigns, sales materials, and customer communications
• Manage timelines, stakeholders, and dependencies to deliver coordinated launches

ENABLE SALES AND DRIVE ALIGNMENT

• Build and maintain sales enablement yourself: talk tracks, one-pagers, objection handling, case studies, and ROI stories
• Support enterprise renewal and mid-market sales plays, and run the feedback loop with Sales on customer needs and objections
• Serve as the connective tissue between Sales and the rest of the org, bringing Voice of Sales insights into product roadmap and campaign plans

RUN THE MARKETING PROGRAM

• Plan lifecycle email (onboarding, migration, nurture, partner newsletter), web content and testing, and paid demand generation, working with shared partners as applicable
• Own the SF presence at industry events and conferences, and co-marketing with property management software partners
• Measure what’s working, refine messaging based on results and market feedback, and help build the case for future marketing investment

This role has been categorized as a Remote position. “Remote” employees do not have a permanent corporate office workplace and, instead, work from a physical location of their choice, which must be identified to the Company. U.S. employees may live in any of the 50 United States, with limited exceptions.

In California, Connecticut, Maryland, Massachusetts, New Jersey, New York, Washington state, and Washington DC the standard base pay range for this role is $93,900.00 - $150,100.00 annually. This base pay range is specific to these locations and may not be applicable to other locations.

In Colorado, Hawaii, Illinois, Maine, Minnesota, Nevada, Ohio, Rhode Island, Vermont, and Virginia the standard base pay range for this role is $89,200.00 - $142,600.00 annually. The base pay range is specific to these locations and may not be applicable to other locations.

In addition to a competitive base salary this position is also eligible for equity awards based on factors such as experience, performance and location. Actual amounts will vary depending on experience, performance and location. Employees in this role will not be paid below the salary threshold for exempt employees in the state where they reside.

Who you are

CORE SKILLS

• 5+ years of experience in B2B product marketing, or a similar strategic role in product management or consulting
• Exceptional writing and storytelling skills, with the ability to distill complex products into clear customer value
• Strong analytical thinking and comfort turning performance data and research into proof points and insights
• Proven ability to lead cross-functional initiatives and manage complex go-to-market programs, such as a launch, relaunch, or customer migration
• Strong stakeholder management and communication skills
• Hands-on across the marketing mix (messaging, sales enablement, email, web, and events) and comfortable building a program from the ground up

PREFERRED EXPERIENCE

• Experience working in SaaS, advertising products, or real estate / proptech
• Experience marketing to business buyers, including both sales-led and self-serve motions
• Familiarity with experimentation, lifecycle marketing, or growth frameworks
• Familiarity with property management or property management software

Get to know us

At Zillow, we’re reimagining how people move—through the real estate market and through their careers. As the most-visited real estate platform in the U.S., we help people navigate buying, selling, financing and renting with greater ease and confidence. Whether you're working in tech, sales, operations, or design, you’ll be part of a company reshaping an industry and helping more people make home a reality.

How we work is a key part of that transformation. Through Cloud HQ, our strategic approach to distributed work, most employees have the flexibility to work from wherever they’re most productive—enabling us to move fast, stay connected and deliver on our people promise.

Zillow is honored to be recognized among the best workplaces in the U.S. Zillow was named one of FORTUNE 100 Best Companies to Work For® in 2026, and included on TIME’s America’s Best Companies 2026 list, reflecting our commitment to creating an innovative, inclusive, and engaging culture where employees are empowered to grow.

No matter where you sit in the organization, your work will help drive innovation, support our customers, and move the industry—and your career—forward, together.

Zillow Group is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please contact your recruiter directly.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable state and local law.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

How We Work

At Zillow, flexibility isn’t a perk - it’s how we work. Cloud HQ is our distributed work model, built on trust, clear systems, and the belief that you can do great work from wherever you are. It’s not about where you work. It’s about moving forward - together.