Program Manager, Marketing Communications & Enablement

Job Description

The Program Manager, Marketing Communications & Enablement develops and delivers communication strategies, content, and enablement resources that support key marketing programs, campaigns, and business priorities across Mazda North American Operations.

Serving as a strategic partner across Marketing, Retail Operations, and Strategy, this role translates initiatives into clear, actionable communications and tools that drive understanding, adoption, and execution among internal teams and dealers. The role is responsible for knowledge-sharing efforts, ensuring regional teams and dealers are informed, equipped, and prepared to successfully execute Mazda's marketing strategies.

Key responsibilities include developing communication plans, presentations, playbooks, toolkits, webinars, training materials, and launch resources, while coordinating cross-functional stakeholders to ensure consistent messaging, organizational readiness, and successful program delivery.Major Responsibilities

• (30%) Content Strategy & Execution
  • Proactively plan, manage, and execute retail creative assets, ensuring alignment with business objectives and market trends.
  • Partner with Brand, Media, Retail Marketing, and Sales Planning teams to develop content and communication calendars that support events, campaign launches, and model-year transitions.
  • Lead the planning, creation, and execution of annual events and seasonal marketing assets in collaboration with agencies and internal teams.
  • Monitor creative budgets, ensuring resources are allocated efficiently to support high-quality asset development. Monitor and track campaign performance, analyze key metrics and conduct regular PDCA reviews with stakeholders and agencies to optimize future creative efforts.

• (25%) Marketing Communications & Stakeholder Engagement
  • Develop and execute communication strategies that support marketing programs, business priorities, platform enhancements, and organizational initiatives.
  • Translate complex concepts, data, and marketing initiatives into compelling narratives, visual presentations, and communication materials tailored to diverse audiences.
  • Create presentation assets and supporting materials for leadership meetings, dealer events, field communications, training sessions, workshops, and organizational forums.
  • Develop stakeholder engagement and change management plans to support successful implementation of key initiatives.
  • Support executive presentations and communications with key talking points and proper visual representation.

• (25%) Marketing Enablement & Resource Planning
  • Develop and manage learning and enablement strategies that support marketing programs, platforms, tools, and business initiatives.
  • Design and deliver training programs, webinars, workshops, playbooks, job aids, and other learning resources for field teams, dealers, and internal stakeholders.
  • Partner with business leaders, Regional Managers, and key stakeholders to identify learning needs, capability gaps, and development opportunities.
  • Facilitate the sharing of best practices, case studies, performance insights, and marketing innovations across dealer, field, and global teams.
  • Manage knowledge repositories and learning resources to ensure information is current, accessible, and aligned with business priorities.
  • Monitor adoption, engagement, and learning effectiveness, recommending enhancements to improve stakeholder readiness and performance.

• (10%) Agency and Vendor Partnerships
  • Manage agency and vendor partners supporting Marketing communications, content development, and creative execution.
  • Oversee project scope, budgets, timelines, deliverables, and quality.
  • Ensure vendor plans and executions align with MNAO goals and business needs.
  • Hold partners accountable for deadlines, reporting, program accuracy, and dealer/regional support, as needed.
  • Identify opportunities to improve processes, reduce duplication, and increase operational efficiency.

• (10%) Continuous Improvement & Marketing Initiatives
  • Analyze stakeholder feedback, engagement, adoption, and content-performance information to improve Marketing communications and resources.
  • Support pilot programs, process improvements, and change readiness initiatives.
  • Benchmark industry best practices and emerging trends to identify opportunities for innovation and capability growth.
  • Develop recommendations that enhance marketing effectiveness, stakeholder engagement, and operational efficiencies.

• Perform other duties as assigned

• Comply with all policies and standards

• The preceding functions have been provided as examples of the types of work performed by employees assigned to this job classification. Management reserves the right to add, modify, change or rescind the work assignments of different positions and to make reasonable accommodations so that qualified employees can perform the essential functions of the job

Work Experience

• 5+ years Experience in marketing or related field required
• 2+ years Experience with content development preferred
• 2+ years Cross-functional project management experience required
• 2+ years Automotive, OEM, dealer or agency experience preferred
• 2+ years Experience developing communications, presentations, playbooks, toolkits, or other enablement resources required

Education

• Bachelor of Science (BS) Marketing Preferred
• Bachelor of Science (BS) Business Communications Preferred
• Bachelor of Science (BS) Business Administration/Management Preferred
• An equivalent mix of education, training, and/or work experience may be considered in place of a degree Required

Knowledge, Skills, Abilities

• Exceptional communication, presentation, and storytelling skills, including the ability to develop compelling presentations, training materials, and stakeholder communications that simplify complex concepts and drive engagement, alignment, and action required (Intermediate-Advanced)
• Knowledge of advertising media, automotive marketing, and retail marketing preferred (Developing-Intermediate)
• Ability to manage multiple projects, prioritize tasks, and meet deadlines required (Intermediate-Advanced)
• Ability to build and maintain strong working relationships with internal teams, agencies, and external partners preferred (Developing-Intermediate)
• Knowledge of current automotive landscape, emerging trends, and innovations preferred (Intermediate-Advanced)
• Self-starter with the ability to identify needs, take initiative, and drive action with minimal supervision required (Intermediate-Advanced)
• Ability to organize, reorganize, and make suggestions to maximize efficiency and ensure project execution required (Intermediate-Advanced)

Physical Demands

• Stationary Position/Seated: Constantly
• Communicate/Talking: Constantly
• Communicate/Hearing: Constantly
• Repetitive Motions: Frequently
• Coordination: Frequently
• Seeing/Observing: Constantly

We support Remote work in the following states:

Alabama, Arizona, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Hawaii, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Maryland, Massachusetts, Michigan, Minnesota, Missouri, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, Wisconsin

Pay Range

$95,500.00 - $145,675.00

Salary to be determined by education, experience, knowledge, skills and abilities of the applicant, internal equity, and alignment with market data.

Learn more about MNAO’s comprehensive benefits packagehere

About Us

Mazda was founded in 1920 in Hiroshima, Japan. We are a multi-national company that embraces and celebrates multicultural environments.

We are rebels in the automotive space which is part of our DNA that we call the Challenger Spirit.

We put our customers first and offer a unique customer experience. Mazda’s products combine technology, design, and the joy of driving pleasure.

Mazda Benefits

https://www.mazdausabenefits.com

Find Out More About Mazda

https://insidemazda.mazdausa.com/

We have a driven and passionate working environment. One of our divisions gets to show off in a unique way, check out https://www.mazdausa.com/why-mazda/motorsports