Public Relation Specialist

Public Relations Specialist: Sarota PR

Role Summary

We're looking for a Senior Public Relations Specialist with at least 5 years of PR experience to join our 15-person team. In this role, you'll be a key point of contact for our clients, building and implementing comprehensive communication strategies, especially within the B2B and technology sectors.

Success in this position looks like:

• Successfully building and developing relationships with key journalists and opinion leaders.

• Independently creating and executing PR strategies that deliver measurable results (KPIs).

• Proactively positioning clients as industry experts by reacting to current trends and news.

• Effectively managing projects and budgets, while mentoring junior specialists.

How this role fits into the organization:

As a Senior PR Specialist, you will work in an international clients environment, serving prestigious technology brands. Your role is crucial to the quality and consistency of client communication, as well as the professional growth of the entire team. You'll have significant autonomy and a real impact on shaping projects.

Responsibilities

• Strategy & Consultation: Develop, implement, and update client PR strategies, provide ongoing communication consulting, and maintain regular client contact.

• Media Relations: Develop and pitch topics, create and update media lists, conduct follow-up, and build relationships with key journalists.

• Content Creation: Draft high-quality press releases, comments, reports, case studies, and create expert content for social media (LinkedIn, X/Twitter).

• Crisis Support: Prepare official statements, briefings, and lead rapid response efforts during crisis situations.

• Event Management: Plan and coordinate press conferences, webinars, and expert roundtables, as well as support clients in preparing for public speaking engagements.

• Project Management: Manage project statuses, schedules, and budgets, and ensure the achievement of agreed-upon KPIs.

• Team Development: Mentor and support junior specialists in their daily tasks.

Qualifications

Experience & Skills:

• Minimum of 5 years of experience in corporate PR, a PR agency, or journalism.

• Fluent English is required for daily work with international clients.

• Excellent knowledge of the Polish media landscape and the ability to react to news (newsjacking).

• High personal culture, strong communication skills, proactivity, and resilience under pressure.

• The ability to work independently, excellent organizational skills, and a talent for prioritization.