Public Relations and Digital Marketing Executive

Romanspage Global is a future-focused consulting firm that delivers high-impact services in HR consulting, SME business development, digital and workplace skills training, and youth employment initiatives. We empower businesses and individuals to thrive through scalable talent solutions and workforce development programs aligned with national and global standards. We seek a talented and passionate Digital Marketing and Public Relations Executive. The successful candidate will be responsible for managing and enhancing Romanspage Global’s brand image, increasing digital visibility, generating leads, and driving online sales of services, particularly for training programs and HR solutions targeted at SMEs. The role combines public relations expertise with strong hands-on digital marketing skills to ensure Romanspage’s voice is consistent, impactful, and resonates with its target audience. This role requires a highly creative and analytical professional who can design and implement effective PR campaigns while leveraging digital platforms to grow the organization’s presence and revenue streams. Plan, execute, and monitor integrated marketing campaigns across social media, email, and web platforms to drive awareness and conversions for Romanspage services and digital courses. Develop and oversee online sales funnels for training programs and HR solutions, aligning marketing initiatives with business development goals. Design and manage paid advertising campaigns (Google Ads, Facebook/Instagram Ads, LinkedIn) with a strong focus on ROI and lead generation. Lead content strategy and publishing across LinkedIn, Instagram, X (Twitter), Facebook, and the Romanspage website. Create high-quality content, including blogs, newsletters, videos, and infographics, that aligns with Romanspage’s brand tone and appeals to SMEs, job seekers, learners, and donors. Write compelling copy for social media, emails, websites, and promotional materials in collaboration with the design team to produce engaging visuals and creatives. Develop and implement a comprehensive PR strategy to position Romanspage as a thought leader in HR consulting, training, and SME support. Build and maintain strong relationships with media houses, influencers, and key stakeholders to enhance brand visibility. Draft and distribute press releases, success stories, and thought leadership articles to communicate key organizational updates. Secure media features and speaking opportunities for Romanspage and its leadership team. Organize and coordinate events, webinars, and strategic campaigns to promote Romanspage services. Optimize SEO for Romanspage’s website and Coursademia platform to improve organic visibility and traffic. Monitor and analyze campaign performance metrics (reach, engagement, CTR, conversions) and provide actionable insights for continuous improvement. Grow Romanspage’s online community by increasing followers, engagement rates, and customer loyalty. 3–5 years of practical experience in public relations and digital marketing. Bachelor’s degree in Marketing, Public Relations, Mass Communication, or a related field. Strong expertise in public relations and media engagement. Proven hands-on experience in digital marketing and lead generation campaigns. Excellent communication, storytelling, and content creation skills. Proficiency in using digital marketing tools (Google Analytics, Meta Ads Manager, Mailchimp, Canva, Hootsuite, etc.). Ability to analyze data, generate insights, and adjust strategies for better results. Creative thinking and ability to develop innovative campaigns. What We Offer: Hybrid work model and performance-based flexibility Opportunity to contribute to meaningful projects that shape talent development in Africa Salary between N150,000 to N200,000 monthly Involvement in high-visibility campaigns and events Room for growth and creative ownership