Regional Digital and Communication Marketing Manager Southeast Asia Pacific

Key Responsibilities

Communication Strategy, Planning and Budget Management

• Develop and deliver a regional communication plan to increase brand and offer awareness and generate high-quality customer leads, with measurable goals aligned with the performance plan.
• Track progress and outcomes against the plan’s objectives.
• Recommend and oversee the country communication budget.

Multi-channel Campaigns and Customer Engagement

• Manage and deploy country campaigns across relevant media and channels to reach customers, prospects and stakeholders, generate sales enquiries and strengthen brand equity through digital and communication programmes.
  • Define and implement digital, email, social media and press campaigns.
  • Manage newsletters where relevant.
  • Organise exhibitions, external product launches, webinars, customer events and corporate events. Manage or support the creation of event materials, including documents, display panels and invitations.
• Maximise digital customer engagement, interaction, nurturing, conversion and retention throughout the customer journey.

Content Localisation and Product Launches

• Localise and manage sales tools and communication content for country campaigns and product launches. Use engaging content and clear calls to action to support campaign ROI.
• Adapt and manage external product launches with the Operational Marketing Manager and the BL to maximise market visibility.
• Manage printed and digital sales tools for distributors.
• Arrange translations on demand, contribute to translation quality and manage local communication agencies when needed.

Website Content and Performance

• Contribute to country website management to improve the visitor experience and communicate the value proposition throughout the customer journey.
• Manage local content and publish country news and events.
• Take accountability for country website performance, maximise traffic and drive continuous improvement.

Sales and Partner Marketing Support

• Support sales managers, sales teams and, where relevant, partners by managing internal product-launch seminars and training.
• Manage webinars, training and incentive programmes.
• Contribute regional articles to Sales News.
• Manage internal newsletters where relevant.

What Suitable candidate Looks Like

• Bachelor’s degree in Marketing, Communications or a related discipline.
• Approximately 10 years of experience in a B2B environment, ideally involving technical or industrial products.
• Strong experience across Marketing, Communications and Digital Marketing.
• Proven experience developing and executing integrated marketing and communication campaigns across multiple channels.
• Strong customer focus with solid project management and cross-functional management capabilities.
• Experience working collaboratively with Sales, Marketing and other stakeholders across countries and functions.
• Knowledge of customer profiles within the data centre, healthcare and/or airport segments would be an advantage.
• Knowledge of customers and market dynamics within the low-voltage electrical industry would be an advantage.
• Willing and able to travel up to 30% of the time