Regional Marketing Manager

Who is Taco Bell?

Taco Bell was born and raised in California and has been around since 1962. We went from selling everyone’s favourite Crunchy Tacos on the West Coast to a global brand with 8,200+ restaurants, 350 franchise organizations, that serve 42+ million fans each week around the globe. That’s right… Taco Bell has 8,200+ restaurants in over 32 countries around the world, with offices in the U.S., Canada, UK, India, Australia, and Singapore. And we don’t plan to stop there.

We’re not only the largest Mexican-inspired quick service brand (QSR) in the world, we’re also part of the biggest restaurant group in the world: Yum! Brands.

Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn’t been done before… we will continue to be inclusive, bold, challenge the status quo and push industry boundaries.

We’re a company that celebrates and advocates for different, has bold self-expression, strives for a better future, and brings the fun while we’re at it. We fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Más.

And all of that comes with fun, year-round events like holiday and cultural festivities, development opportunities you can take advantage of from anywhere you are, and random recharge days – just to name a few. We truly believe that where you work matters and taking care of our employees matters as much to us as taking care of our fans.

At Taco Bell, we’re Cultural Rebels. Want to join in on the passion-fuelled fun? Learn more about the career below.

About the Job:

The Regional Marketing Manager - ONEUROPE is responsible for driving brand and commercial performance across a portfolio of European franchise markets while leading key regional growth platforms, including Customer Usage Occasions, Magic Formula initiatives that strengthen performance across the wider European network and be the marketing lead for new country entry.

Working closely with franchise leadership teams, Taco Bell International and cross-functional stakeholders, this role identifies growth opportunities, develops scalable solutions and strengthens marketing capability across the European network. Reporting to the Chief Marketing Officer, the role plays a leading role in driving regional initiatives, solving complex business challenges and accelerating growth across both established and emerging markets.

The Day-to-Day:

• Lead marketing across a portfolio of European franchise markets while identifying opportunities to improve regional performance and long-term growth.
• Partner with franchise leadership teams to shape brand, value, innovation and growth strategies that balance brand equity and commercial performance.
• Lead assigned regional Customer Usage Occasion (CUO) and Magic Formula platforms, shaping strategy, identifying scalable growth opportunities and driving adoption across the ONEUROPE portfolio
• Lead New Market Entry strategy & execution as part of a wider cross-functional team
• Translate consumer, market and business performance trends into strategic recommendations and scalable solutions for broader adoption across ONEUROPE.
• Lead complex regional initiatives, including new market acceleration, capability development and cross-market growth programmes.
• Influence senior stakeholders across Europe and Global teams to align priorities, unlock opportunities and improve execution.
• Strengthen marketing capability across the franchise network by sharing best practice, developing tools and frameworks and supporting strategic problem solving
• Work closely with the EU Marketing Director and the Chief Marketing Officer on regional strategy, governance and prioritisation, ensuring the market portfolio, calendar and tiered framework stay aligned to the wider ONEUROPE plan.

Is this you?

• At least 7 years of experience in brand marketing, international marketing or a related commercial discipline within a consumer-facing business.
• Proven experience leading complex, cross-market initiatives and delivering commercial growth across multiple markets or business units.
• Strong strategic and commercial acumen, with the ability to balance long-term brand building with short-term business performance.
• Demonstrated ability to solve ambiguous business challenges, create structure where precedent may not exist and develop frameworks that can be scaled across a broader organisation.
• Highly effective stakeholder manager with experience influencing franchise partners, senior leaders and cross-functional teams without direct authority.
• Outstanding stakeholder influence and communication skills, with the ability to adapt style by audience and hold a point of view constructively at senior and global level.
• Advanced Microsoft PowerPoint and Excel skills. Degree or equivalent years of experience. MBA or equivalent postgraduate qualification a plus.

Work-Hard, Play-Hard:

• Hybrid work schedule
• Company and performance-related bonus
• Generous pension with up to 11% company contribution
• Private healthcare with optional family cover
• Annual holiday allowance starting at 25 days with the option to buy or sell up to 5 additional days
• Holiday allowance increases after five years of service
• Enhanced parental leave and flexible return-to-work options
• Wellbeing reimbursement to support physical, mental and personal wellbeing
• Flexible benefits including Dental Insurance, Health Screening and Gym Discounts

At Taco Bell, we Live Más and invite you to do the same. Take a seat at our table. Bring your voice. Bring you, just as you are, a Cultural Rebel. We want you to be your best self!

Taco Bell is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity. We do not discriminate based on race, colour, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic.

Taco Bell is committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.