Regional Product Development & Marketing Manager – Europe

About Tiens

TIENS Group is a multinational conglomerate operating in over 190 countries with branches in 110, offering health, wellness, beauty, and personal care products. The company combines traditional Chinese health concepts with modern biotech, emphasizing personal development and its mission of Great Health For All across diversified sectors including biotechnology, education, e-commerce, tourism, finance, and international trade.

Key Responsibilities

• Develop regional product strategies, product portfolios and annual product development plans based on European market needs.

• Conduct market research, competitor analysis, consumer trends and product opportunity assessments.

• Lead new product development projects from initial concept, formulation evaluation and product selection to market launch.

• Understand EU product registration, regulatory requirements, product claims, labeling and documentation, and coordinate with regulatory specialists to ensure compliance.

• Work with Supply Chain and manufacturers on product specifications, formulations, quality requirements and development feasibility.

• Monitor existing product performance, product lifecycle, portfolio optimization and product discontinuation.

• Develop product positioning, key selling points, competitive advantages and product marketing strategies.

• Coordinate new product launches with Sales, Marketing, Education and Country Management teams.

• Develop product knowledge materials and deliver product training to employees, sales teams and distributors.

• Collect and evaluate product feedback, quality concerns and market requirements, coordinating improvements with relevant departments.

• Coordinate with HQ, Supply Chain, Regulatory, Marketing and Sales teams to ensure timely product development and execution.

• Maintain product development trackers, monitor project milestones, product performance and provide regular management updates.

Requirements

• Bachelor's degree or above in Chemistry, Pharmacy, Pharmaceutical Sciences, Cosmetic Science, Biochemistry or a related scientific discipline.

• Minimum 5 years of relevant experience in product development, product management or product marketing, preferably in cosmetics, beauty, health supplements or wellness products.

• Working knowledge of EU cosmetics regulations, product registration/notification procedures, labeling and product compliance requirements.

• Ability to understand product formulations, ingredients, technical specifications and product benefits.

• Experience in developing product training materials and delivering product knowledge training.

• Fluent English; additional European languages are an advantage.

Benefits

• A senior regional role with significant responsibility for shaping TIENS’ European product strategy and portfolio.

• Opportunity to lead new product development end to end, from concept and formulation to market launch.

• Close collaboration with TIENS Group Headquarters, Supply Chain, Regulatory, and senior Sales and Marketing leaders.

• High visibility and direct contribution to product success, distributor education and sustainable business growth across Europe.

• Opportunity to apply your scientific expertise across cosmetics, beauty, health supplements and wellness products.

• International and multicultural working environment.