Regional Sales Director | West Region

Regional Sales Director – West Region

Location: Western United States
Travel: Approximately 50-70%
Salary Range: $160,000 - $200,000 per year

Why Techmer PM?

At Techmer PM, we are innovators in the plastics industry, partnering with customers to create custom material solutions that bring ideas to life. Our team is driven by collaboration, continuous improvement, and a commitment to delivering exceptional customer experiences. We offer a dynamic environment where employees are empowered to make an impact, develop professionally, and contribute to meaningful growth. If you are looking to join a company that values innovation, leadership, and customer success, Techmer PM is the place to build your career.

Job Description

1. Regional Sales Leadership & Team Development

• Lead, coach, and develop a team of Sales Engineers and Account Managers across the Western United States.
• Establish clear expectations for sales activity, pipeline development, forecasting accuracy, account management, and commercial execution.
• Conduct regular one-on-one coaching sessions, territory reviews, and performance discussions.
• Support recruiting, onboarding, training, and retention of top commercial talent.
• Foster a culture of accountability, collaboration, customer focus, and continuous improvement.

2. Revenue Growth & Commercial Execution

• Deliver regional revenue, margin, and new business development targets.
• Drive strategic growth initiatives across color, additive, engineered compounds, and sustainable solutions.
• Ensure consistent execution of Techmer PM's sales process, opportunity management, and pricing strategies.
• Support key customer negotiations, commercial agreements, and business reviews.
• Partner with sales team members to accelerate large opportunities and strategic pursuits.

3. Strategic Account & Territory Management

• Develop, manage, and continuously refine a regional commercial strategy that integrates the sales team’s individual territory strategies and aligns with the corporate commercial strategic plan.
• Identify market trends, competitive threats, and growth opportunities across the region.
• Maintain executive-level relationships with key customers and industry partners.
• Coordinate customer engagement strategies across multiple locations and business units.
• Support regional succession planning and customer risk mitigation efforts.

4. Forecasting, Pipeline Management & Reporting

• Lead regional forecasting processes and provide accurate monthly revenue projections.
• Review pipeline health, opportunity progression, win rates, and sales activity metrics.
• Utilize Salesforce to drive opportunity visibility, accountability, and data quality.
• Analyze performance against budget and develop corrective action plans when necessary.
• Provide regional market intelligence and business insights to executive leadership.

5. Cross-Functional Leadership

• Collaborate closely with Technical Service, R&D, Marketing, Supply Chain, Operations, Customer Care, and Product Management teams.
• Help prioritize resources to support customer growth opportunities and resolve critical business issues.
• Act as the voice of the customer within Techmer PM.
• Communicate regional opportunities, challenges, and competitive insights to leadership.

6. Market Development & Industry Engagement

• Identify emerging markets, technologies, and application opportunities within the region.
• Support participation in industry associations, customer events, conferences, and trade shows.
• Promote Techmer PM's value proposition, technical capabilities, and innovation pipeline.
• Strengthen relationships throughout the plastics value chain, including OEMs, molders, distributors, and brand owners.

7. Travel & Territory Coverage

• Travel throughout the Western Region to support customers, team members, and business development initiatives.
• Conduct regular joint sales calls and customer visits with direct reports.
• Maintain visibility across key accounts, strategic opportunities, and regional operations.
• Travel expectations of approximately 50-70%.

Preferred Qualifications

• Bachelor's degree in Business, Marketing, Engineering, Plastics Technology, or related field.
• 7+ years of B2B sales experience in plastics, masterbatch, additives, compounds, or specialty materials.
• 3+ years of people leadership or sales management experience preferred.
• Demonstrated success in strategic account management, business development, forecasting, and team leadership.
• Strong understanding of plastics processing, materials selection, and application development.
• Proficiency with Salesforce and Microsoft Office applications.

Key Performance Indicators (KPIs)

• Regional Revenue Growth
• Gross Margin Performance
• New Business Commercialization
• Forecast Accuracy
• Pipeline Coverage and Opportunity Progression
• Strategic Account Growth
• Sales Activity and Customer Engagement
• Team Development and Retention
• CRM Compliance and Data Quality

Compensation: $160,000 - $200,000 per year, based on experience and qualifications.