Retail Marketing Manager

Retail Marketing Manager, APAC — 360° & O2O | Hybrid

📍 Shenzhen / Hong Kong / Remote (Shenzhen-based: minimum 3 days/week in office)

A fast-growing global retail and lifestyle brand is looking for a Retail Marketing Manager, APAC to drive brand awareness, store traffic, customer engagement and retail growth across its APAC retail network.

Our APAC retail business operates primarily through a franchise-led model — so this is a role for someone who can work both sides: shaping the regional marketing agenda from the centre, and enabling franchise partners to execute it well locally.

What you'll do

▸ Build and align the APAC retail marketing calendar with regional markets, franchisees and internal Marketing, Creative, Product and Retail Operations teams

▸ Drive O2O customer-journey deployment — run test-and-learn, identify what works, and scale proven practices across markets

▸ Act as a trusted marketing partner to franchisees: understand local business needs, review local plans and performance, provide practical guidance

▸ Support retail campaigns, store-opening marketing plans, activations and community initiatives across markets

▸ Review and approve activation plans and new-store-opening (NSO) grand-opening proposals, ensuring brand, business and local relevance

▸ Monitor franchisee KPIs and campaign performance; turn gaps into actionable recommendations

▸ Support marketing spend allocation and budget prioritisation to improve effectiveness and ROI

Who you are

• 5–8+ years in retail or integrated marketing — fashion, footwear, beauty or lifestyle brands preferred

• Strong grasp of retail marketing, O2O customer journeys and APAC markets; multi-market experience a plus

• Hands-on experience in event and retail activation planning and execution

• Experience working with franchisees, distributors or retail partners across markets

• Commercial, analytical and organised — a proactive self-starter who gets things done

• Social media and content experience is a plus; excellent English required