Retail Marketing Manager

About Us

This role is part of our Direct Sales team and brings the Miele brand and our Immer Besser promise to life across our Experience Centres. You'll lead impactful brand activations that drive growth, deepen customer engagement, and create exceptional experiences across every touchpoint. We strive to make our workplace and culture as future-proof as our world-renowned products. Join a team that has been evolving since 1899 and help us continue to achieve our philosophy of being “Immer Besser”.

Your Responsibilities

• In close collaboration with internal departments, you will orchestrate premium in-store experiences and activations across Miele Experience Centres to drive customer engagement, traffic, and sales performance
• Through effective planning and execution, you will manage visual merchandising, in-store assets, and promotional activity to ensure a consistent and premium brand experience
• In partnership with local stakeholders and landlords, you will develop and maintain relationships that support strategic collaborations and increase local store traffic
• Using customer, category, and performance insights, you will identify opportunities to improve conversion, profitability, and overall marketing effectiveness
• In coordination with retail and marketing teams, you will develop and deliver quarterly and annual consumer marketing plans aligned with business objectives
• Through strong project management, you will coordinate promotional execution, retailer calendars, store events, and brand campaigns to maximise impact and customer reach
• Across Great Britain and Ireland, you will travel regularly to support Experience Centres, monitor performance, and implement initiatives that enhance customer experiences and commercial results

What We Are Looking For

• 3 - 5 years of experience in Trade Marketing, Retail Marketing, Events, or a similar customer-focused environment
• Strong communication skills with the ability to build effective relationships across departments and with external partners
• Experience using customer insights, performance data, and commercial information to support decision-making and deliver results
• Good Microsoft Office skills; experience with SAP or similar business systems would be advantageous
• A flexible and proactive mindset with a commitment to continuous improvement and delivering an “Immer Besser” level of service in everything you do

What We Offer

• A salary of up to £45,000 plus a competitive benefits package
• A bonus scheme of up to two months’ salary
• Extensive discounts on Miele products for yourself, family, and friends
• Discounted gym membership and a subsidised onsite café
• An extensive health cash plan and free eye tests
• Additional benefits including financial advice, recognition schemes, and more

Additional Information

This is a full-time, permanent position with a base location of Abingdon, Oxfordshire alongside frequent travel to our Experience Centres.

We welcome applications from all backgrounds and are committed to creating an inclusive workplace where everyone can thrive.

Why work here?

For more than 125 years, Miele has been a family-owned, family-run company. Based on this tradition, a healthy balance between the demands and the appreciation of our employees is very important to us. Besides following our objective of becoming “forever better” which our employees represent with their specialist knowledge, their ambition and with thinking ahead, we want to ensure that everyone can experience and profit from our good working environment here at Miele. Living and passing on our Miele values, as well as working in teams to further develop our innovative products, are important parts of our Miele culture at each of our 50 locations.

About Us

What does it take for a family-run company to become world market leader in the premium domestic appliance segment? It takes more than offering average products, run-of-the-mill service or short-sighted actions. It also requires the aspiration to do it forever better and to be forever better. This stance accounts for a good working environment at Miele and the success of our products. Our colleagues can rest assured that those who live up to our standards of quality and professionalism grow personally and professionally. No matter if they are apprentices or managers.
Make our claim your challenge - whether in Gütersloh, Melbourne or Singapore! Become one of more than 23,000 Miele employees in 50 countries around the world who are committed to making our products even better every day - and help us to expand our innovation leadership.