Retention Coordinator

PST

ASAP

The Retention Coordinator will be responsible for the day-to-day execution of the brand’s retention marketing program. You’ll work closely with the Retention Manager, creative team, and copywriter to ensure campaigns are built, tested, scheduled, and launched accurately and on time.

This is a hands-on execution role for someone who is highly organized, proactive, detail-oriented, and comfortable owning campaigns from brief to deployment with minimal supervision.

What You’ll Do

• Build, QA, test, schedule, and launch email, SMS, and push notification campaigns.
• Manage the retention marketing calendar and ensure campaigns are executed accurately and on schedule.
• Coordinate with designers and copywriters to ensure creative assets and copy are ready ahead of launch dates.
• Create clear campaign briefs and communicate requirements, timelines, and updates proactively.
• Set up and support A/B tests for subject lines, messaging, offers, creative, segmentation, and other campaign elements.
• Review campaign details including links, promotions, audience segments, personalization, and send times before launch.
• Monitor campaign performance and identify trends, opportunities, and areas for improvement.
• Prepare monthly retention performance reports highlighting campaign results, A/B testing outcomes, and key learnings.
• Maintain healthy email and SMS databases through proper segmentation, suppression, and list hygiene.
• Use AI tools to improve campaign execution, including generating copy variations, subject line ideas, analyzing performance patterns, and supporting QA.
• Identify potential campaign issues early, communicate them proactively, and recommend solutions.
• Continuously improve campaign execution processes to increase efficiency, accuracy, and performance.

• Proven experience in email, SMS, and/or lifecycle/retention marketing, preferably within an e-commerce environment.
• Hands-on experience building, testing, scheduling, and launching marketing campaigns.
• Strong attention to detail and a structured approach to QA.
• Experience with customer segmentation, campaign testing, and database management.
• Ability to manage multiple campaigns and deadlines simultaneously.
• Strong organizational and project coordination skills.
• Comfortable working independently with minimal supervision.
• Strong analytical skills with the ability to understand campaign performance and turn data into actionable insights.
• Excellent written and verbal communication skills.
• Proactive problem-solver who takes ownership and follows through.
• Comfortable collaborating with creative, copy, marketing, and other cross-functional teams.
• Experience with AI tools for marketing execution and productivity is a plus.

• Experience working with a fashion, apparel, beauty, lifestyle, or DTC e-commerce brand.
• Experience with lifecycle marketing platforms such as Klaviyo or similar tools.
• Experience managing high-volume campaign calendars.
• Experience with email/SMS A/B testing and retention reporting.
• Familiarity with push notification marketing.
• Experience using AI tools such as ChatGPT, Claude, Gemini, or similar platforms.

• Klaviyo or similar email/SMS marketing platform
• Shopify or similar e-commerce platform
• Email & SMS campaign management tools
• Customer segmentation and CRM platforms
• Google Sheets / Excel for campaign tracking and reporting
• Slack for team communication and coordination
• Asana / ClickUp / similar project management tools
• ChatGPT, Claude, Gemini, or similar AI tools for copy variations, campaign analysis, and QA support