Revenue Marketing Manager to Avinode Group

Revenue Marketing Manager to Avinode Group We are looking for a Revenue Marketing Manager to lead how Avinode Group generates, captures, and converts demand across the digital customer journey. This is a strategic, commercially driven role with a clear hands-on dimension. You will own our digital journey, marketing technology, and web presence, working closely with Sales, Commercial, Product Marketing, and the wider Marketing team to turn marketing activity into measurable pipeline and revenue. What You Will Be Doing As the Revenue Marketing Manager at Avinode Group, you own the full digital customer journey end-to-end, from demand generation through to the destination (our web pages). You also own and manage the marketing technology that powers it. You turn marketing activity into pipeline and revenue, working in close partnership with Product Marketing, other parts of the marketing function, Sales and Commercial. This is a senior role with a strategic dimension, but at the same time clearly operative in its nature, that owns revenue marketing as competition increases and our offering to members and new logos grows more complex. Where product marketing owns what we say and to whom, you own how we generate, capture, and convert demand across digital channels. The primary focus is new-logo demand generation, complemented by expansion across the existing base, which matters more in the segments where the market is already well-penetrated. Key Responsibilities Own the digital customer journey. Take end-to-end ownership of the digital journey from first touch to conversion across our web properties, ensuring a coherent, optimized path at every touchpoint. Demand generation. Plan and run performance-based marketing across digital channels (paid social, search, SEO, email, landing pages) with a focus on acquisition, conversion, and upsell. Marketing technology. Own and operate the full marketing technology stack, HubSpot as the core platform plus supporting tools, including automation, lead flows, campaign infrastructure, and reporting. Web ownership. Own Avinode's web pages as the destination of the digital journey, from conversion optimization to content and structure. You manage the CMS, content, and related tasks to ensure a well-functioning, converting web page. Experimentation. Run growth experiments and A/B tests across copy, creative, and channels, and turn insight into action. Pipeline partnership. Partner with Sales and Commercial to align marketing activity with revenue goals, MQL definitions, and the wider funnel. Expansion & retention. Grow revenue within the existing customer base through lifecycle marketing, cross-sell and upsell, and retention, turning current members into expanding accounts, not just acquiring new ones. Measurement. Measure performance across the funnel, report on KPIs, and continuously improve ROI and efficiency. Performance Metrics Pipeline and revenue contribution from marketing (MQLs, conversion, CAC, LTV). Performance of the digital journey: traffic, conversion rates, and web performance. Effectiveness and efficiency of the marketing technology stack and automation. ROI of demand generation activity across channels. What You Will Bring Along Strong command of the digital marketing funnel and performance metrics. Fluent in CAC, LTV, MQLs, and conversion. Practical experience designing and running growth experiments and A/B tests. Proven ability to build, publish and maintain web pages independently in a CMS, including page structure, content implementation, conversion optimisation, tracking and ongoing performance improvements. Not brief-and-review experience, build-and-ship experience. Data-driven mindset with the ability to analyze performance and act on it, based on revenue targets and KPI. Ability to independently prioritize and operate across strategy and execution, with responsibility for setting the revenue marketing agenda and delivering measurable outcomes. Strong collaboration across Sales, Product Marketing, and Commercial and the ability to drive the agenda internally for revenue marketing. Excellent communication and writing skills in English, comfortable in writing copy as part of your work. We believe you will thrive in this role if you bring At least five years of progressive experience in growth, performance, revenue or digital marketing, including demonstrated ownership of end-to-end marketing activities rather than primarily supporting or coordinating campaigns. Proven hands-on ownership of a marketing automation and CRM platform, preferably HubSpot, including workflows, lead nurturing, lead scoring, lifecycle stages, campaign setup, data structure and reporting. Comfortable working across time zones, including occasional meetings with US colleagues. Experience developing and executing lifecycle marketing activities for existing customers, including cross-sell, upsell, expansion or retention programs. Bachelor’s degree in marketing, business or a related field, or equivalent relevant professional experience. Experience in business aviation or an adjacent B2B industry is a plus. What Do We Offer You? We are proud to offer a workplace with high engagement, where creativity, curiosity, and good ideas are always appreciated. At Avinode, your voice will be heard, and you will have room to shape how we work. We offer flexible work locations and the freedom to plan your calendar, competitive salary and benefits, and opportunities to grow through training and learning. You will also be part of our Synergy events, where Noders from across the company come together to collaborate, share knowledge, and have fun, which we think matters too. You will join a company with a small-company feel and a global footprint, where your work is visible and where you can make a real impact on how we connect with members, prospects, and the business aviation community. About Avinode Group Avinode Group offers a fully connected suite of essential software that supports business aviation professionals through the full workflow of managing, sourcing, and booking aircraft. Founded in the heart of Scandinavia in 2002, we now support more than 1,800 members globally, with teams across Europe, the US, and Australia. Our tools are designed to minimize stress and maximize profit for brokers and operators. The suite includes the world’s leading sourcing platform for air charter, making it easy to find aircraft, book trips, and market aircraft globally. Air charter operators and flight departments use our fully cloud-based fleet management system to make flight operations smoother, and our integrated payment solution supports a seamless process from quoting to booking and paying. Avinode Group is an equal opportunity employer. We care about your skills, your experience, and who you are as a person. Assignment details Employment type: Full-time. Location: Gothenburg, Sweden (hybrid). Want to join the Avinode Group crew? Sounds like a great fit? You can find more fun facts about our Noders, that’s what we call ourselves, and our culture on our website. Please apply through the apply button with your CV and cover letter in English as soon as possible. We are not able to accept applications by email. Selections will run continuously, so please do not wait to apply. In this process, Avinode Group collaborates with A-hub. If you have any questions about the process, please contact Filippa Stenberg at filippa.stenberg@a-hub.se . Department Marknadsföring Locations Göteborg Remote status Hybrid Kvalitetssäkring på A-hub Inom A-hub kedjan är samtliga hubbar (företag) auktoriserade Bemanning och Rekryteringsföretag av branschorganisationen Kompetensföretagen, Almega. Det innebär en garanti på att vi följer lagar och regler. Kraven för att bli auktoriserat är höga och innefattar bland annat etiska regler, kollektivavtal för samtliga anställda konsulter, allmänna leveransvillkor, ansvarsförsäkring, jämställdhetsarbete m.m. Mer om vad auktorisationen innebär går att läsa här; www.kompetensforetagen.se/auktorisationer