RGM Lead Europe

RMG Lead Europe

JG: 25

Location: Amsterdam or Remote

Application Deadline: November 24th 2026

In the role of RMG Lead Europe you will support value delivery and capability acceleration in HEINEKEN's Operationg Comapnies (OpCos) by driving excellence in B-CHAMP LEVERS and HPO Enablers, and cross-channel RGM integration. You will work horizontally across On-Trade and Off-Trade to ensure coherence and consistency in assigned markets and acts as the regional focal point for value delivery and governance. Additionally, the RMG Lead will partner closely with both Regional RMG Excellence Managers and Global team to ensure frameworks translate into measurable execution. In this role you will also contribute in Global RMG programs.

Your Key Responsibilities:

1. RGM Strategy & Market Support - Partner with markets to deploy RGM frameworks across both channels, focusing on PPA and trade investment efficiency. Act as regional point of contact for RGM performance reviews, supporting markets in diagnosing value gaps and opportunity areas. Provide thought partnership to market RGM leads on how to strengthen overall plan balance and value delivery.

2. Pack Price Architecture (PPA) - Drive cross-channel consistency in pack roles, price ladders, and architecture principles. Support markets in optimizing pack and price portfolios to improve consumer trade-up, value realization, and brand differentiation. Monitor pack mix and elasticity insights to inform regional and global PPA refinement.

3. Discounts & Trade Terms - Support markets in improving the efficiency and effectiveness of trade spend, guiding the shift from non-working to working terms. Benchmark discount structures and trade term frameworks across markets, identifying improvement areas and sharing best practice. Partner with finance to align on ROI tracking and value realization.

4. Pricing & Cross-Channel Coherence - Ensure pricing principles and ladders are coherent across channels and customer types. Provide analytical support and insight on pricing dynamics and competitive benchmarks. Help ensure aligned value capture logic between Off-Trade and On-Trade price points.

5. Global (Accelerator) Programs - Contribute to global deep-dives into key market RGM strategies. Collaborate with Global RGM and Market teams to identify scalable insights and structural opportunities across markets. Support the translation of global learning into regional and local actions. Contributes to prioritized Global RMG programs.

6. Capability Building & Knowledge Sharing - Strengthen RGM capability in markets through tools, analytics, and knowledge transfer. Curate and share cross-market best practices, case studies, and success models. Act as a connector between regional and global RGM communities.

7. Governance, KPIs & Stakeholder Engagement - Track and report RGM performance across markets, focusing on value delivery and lever execution. Provide insight, challenge, and support in regional governance forums. Partner closely with global, regional, and market RGM teams to ensure alignment on priorities and execution rhythm.

8. Flexible (cross-)team working: Work as required across different channels (On- & Off-Trade) in assigned markets, in line with business needs, and demonstrating flexibility to support evolving business priorities.

Who you are

What:

• Education: Master degree, preferably in business/economics
• Work experience: 10+ years’ experience in Revenue Growth Management, Pricing, or Commercial Strategy in FMCG or Beverage industries
• Required work experience in field of expertise:
  • Proven expertise in Strategic Pricing, pack price architecture, trade investment management, promo effectiveness, Mix Management
  • Strong analytical, financial, and influencing skills, with ability to translate insight into action
  • Experience working cross-market in complex matrix organizations
  • Deep understanding of shopper marketing and category development principles
• Competencies:
  • Deep understanding of on-trade value drivers, discounting mechanics, and route-to-market economics.
  • Strong analytical and strategic skills, with proven ability to influence across markets.
  • Experience building and implementing pricing or investment frameworks regionally.
• Languages: Fluent English speaker – other ‘global’ language highly valued.
  
  

Other skills:

• Commercially savvy and strategically minded.
• Strong communicator and influencer, able to drive alignment across diverse markets.
• Data-driven, fact-based decision maker.
• Passionate about building capability and developing people.
• Resilient and collaborative in a fast-paced, matrix environment

What’s in it for you? Let’s uncork!

• A gross annual salary ranging from €98,076.00 to €140,112.00, based on your experience and expertise.

• Performance-driven bonus: a bonus linked to your results, celebrating your achievements and rewarding your contribution to our success.

• Start with a one-year contract, with the chance for a permanent role—we want to keep great talent.

• Plenty of vacation time: enjoy 20 vacation days per year, plus a flexible budget to add 10 extra days—that’s 6 weeks in total.

• Work-life balance: take advantage of generous parental leave for both parents, with the added flexibility to work from home up to 2 days per week.

• Stress-free commuting: enjoy easy travel with an NS Business Card for public transport,making your daily commute simple and stress-free.

• Sustainability at heart: join a company committed to making a positive impact—HEINEKEN aims to have CO2-neutral locations by 2030

• Grow with us: we offer endless opportunities for you to learn, grow, and explore new career paths, both locally and globally.

Let’s meet

Are you excited? Applying is simple: send us your updated CV that demonstrates why you’re a perfect match for this role. Want to really stand out? Include a cover letter to set yourself apart. We look forward to receiving your application. The application deadline for this position is November 24th. After the deadline, we will review applications and you’ll receive a response within 5 business days.