Sales And Marketing Specialist

Company Description Leadway is one of Nigeria’s leading non-banking financial services providers, known for strong customer focus, operational excellence, and solid business performance. As a diversified holding company, Leadway operates across insurance (life and non-life), pension funds administration, health management, asset management, and wills and trusts management. Its associate companies include Leadway Assurance, Leadway Pensure, Leadway Health, Leadway Capital and Trusts, Leadway Asset Management, Leadway Properties and Investments, Ankara (HMO Côte d’Ivoire), and Leadwayassurance (Côte d’Ivoire). Leadway serves both individual and corporate clients across key sectors such as construction, manufacturing, oil and gas, shipping, aviation, and government agencies. The organization offers opportunities to build a career in a dynamic, growth-oriented financial services environment.
Role Description This is a full-time hybrid role based in Lagos, with a mix of on-site and work-from-home arrangements. The Sales and Marketing Specialist will identify and pursue new business opportunities, nurture existing client relationships, and promote Leadway’s financial products and services across multiple channels. Day-to-day responsibilities include conducting market research, developing and executing sales and marketing plans, preparing proposals and presentations, and supporting campaigns aimed at customer acquisition and retention. The role involves collaborating with internal teams to ensure consistent brand messaging, tracking sales performance metrics, and providing feedback to refine strategies. The Specialist will also deliver product-focused training and support to colleagues or partners to strengthen sales capabilities and enhance customer experience.
Qualifications

• Strong Communication and Customer Service skills to engage diverse clients professionally and build long-term relationships.
• Demonstrated Sales and Sales Management abilities, including pipeline development, negotiation, and meeting or exceeding revenue targets.
• Experience in Training, with the capacity to educate teams or partners on products, sales techniques, and customer engagement.
• Background in marketing or business development within financial services or related sectors is an advantage.
• Bachelor’s degree in Business, Marketing, Finance, or a related field, or equivalent practical experience.
• Proficiency with CRM tools, Microsoft Office suite, and basic data analysis for sales reporting and forecasting.
• Ability to work effectively in a hybrid environment, manage time independently, and collaborate across teams.
• High ethical standards, attention to detail, and a results-driven mindset aligned with regulatory and compliance requirements.