About Us

Tropic Dreams is a full-service digital transformation agency based in Lagos, Nigeria. We are passionate about helping businesses undergo a digital revolution in all tiers of their operations by providing cutting-edge technology tools, training and services.

Job Description

This is a remote position.

The Sales Development Representative (SDR) at Tropic Dreams is responsible for generating and qualifying new business opportunities.

They are the frontline of engagement - researching target accounts, reaching out via email, LinkedIn, and phone, and nurturing early conversations that lead to qualified discovery calls for the pre-sales team.

This role requires curiosity, consistency, and confidence in communicating the Tropic Dreams value proposition.

Key Responsibilities

1. Lead Research & Prospecting

Identify and research target accounts using our CRM database, LinkedIn, and industry databases.
Segment prospects based on industry, company size, and adoption potential.
Gather insights about decision-makers, tech stack, and current pain points.

2. Outreach & Engagement

Execute multi-channel outreach campaigns (email, LinkedIn, phone, WhatsApp where appropriate).
Personalize outreach using prior account interactions, AI insights, or relevant case studies.
Follow up persistently and intelligently to build trust and interest.
Maintain consistent pipeline hygiene in our CRM.

3. Qualification & Handoff

Conduct initial qualification calls to assess fit (budget, authority, need, timeline).
Log notes and categorize prospects according to Tropic Dreams’ engagement lifecycle stages (Active Hot/Warm/Cold, Inactive Hot/Warm/Cold, etc.).
Schedule meetings or demos for the Business Solutions Consultant or Account Manager.
Provide a thorough handoff with context, history, and next steps.

4. CRM & Automation Management

Use CRM to manage leads, workflows, and automation.
Collaborate with marketing to optimize lead nurturing campaigns and re-engagement workflows.
Track engagement metrics (open rates, replies, booked calls) and report weekly.

5. Continuous Learning & Market Awareness

Stay updated on Zoho’s new products, features, and industry trends.
Learn from case studies, implementation results, and client success stories.
Suggest creative campaign ideas and personalization tactics based on feedback loops.

Requirements

Bachelor’s degree in Business, Marketing, or a related field.
1–3 years of experience in B2B lead generation, preferably in SaaS or consulting.
Strong verbal and written communication skills.
Comfortable using Zoho CRM, Marketing Hub, or similar tools.
Curiosity to understand business operations, automation, and process optimization.
Persistent, organized, and data-driven mindset.

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