Sales Development Representative (SDR)

Overview We are seeking an Sales Development Representative (SDR) to join our client's team-a respected and trusted product studio. As a Sales Development Representative (SDR), you'll be the front line of our growth efforts identifying, engaging, and qualifying new business opportunities. This is not your typical "dial-for-dollars" sales role. You'll dive deep into target markets, research leads like a detective, and craft compelling outreach that sparks meaningful conversations. Your mission? Generate pipeline, open doors, and be the reason exciting clients find their way to our client. Responsibilities: Lead Generation & Prospecting: Own and manage the outbound prospecting process by identifying, engaging, and qualifying leads among startups, scale ups, and digital decision-makers in corporate teams. Craft Smart Outreach: Go beyond generic messages. You'll open conversations with insight, research, and relevance, not a list of services. Your outreach should feel like a breath of fresh air in someones inbox. ICP Analysis & Opportunity Spotting: Use Ideal Customer Profiles, market trends, and behavioral data to find compelling entry points for conversation. Collaborate with leadership to refine outreach strategies and angles. Lead Qualification: Dive deep to understand potential clients pain points, strategic goals, and product gaps. You're not just setting up calls- you're surfacing real opportunities. Cross-functional Collaboration: Relay market insights to the sales, marketing, and product teams to fine-tune messaging and service offerings. Be the bridge between prospects and our internal innovation engine. What You'll Bring: Strong writing skills- you can tell a compelling story in a short message. Exceptional relationship-building abilities with a focus on client satisfaction. Research chops–you love digging into an industry or company. A basic understanding of B2B sales or a genuine interest in learning it. Organization and follow-through you can juggle leads and deadlines. A self-starter attitude with a hunger to learn, experiment, and grow. Highly analytical & strategic you can spot a business problem from a mile away. Curious, consultative, and conversational you ask the right questions and listen for clues. Self-starter mindset- you take initiative and thrive in a remote-first team. Familiarity with tools like Google Workspace, LinkedIn, Notion, or HubSpot. Curiosity about how digital products are built and taken to market. You Will Impress Us If: You understand SaaS, product studios, or startup ecosystems. You have 3+ years in sales, BD, or a similar role (but if you're a hungry young outlier, we still want to hear from you). You can write clear and professional emails that grab attention. You're excited about building connections, business development, and professional communication. About Formica FORMICA is an early careers agency focused on empowering early-career professionals in Africa by bridging the gap between graduates and employers. We offer innovative and growth-focused solutions that connect young talent with career opportunities. Our mission? Equip graduates with the tools, skills, and networks to thrive, while helping businesses find and develop their next top performers. With tailored coaching, skill-building workshops, and smart data insights, we're fostering a vibrant and inclusive job market where talent and opportunity meet. Equal Employment Statement FORMICA is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, colour, religion, sex, national origin, age, disability, or any other status protected by law.