Sales & Events Coordinator

Overview

We’re looking for a motivated, organized, and resourceful Sales & Events Coordinator to join our team at Califia Farms. This fast-paced, hands-on role supports sales operations, event execution, and trade marketing activations while coordinating branded merchandise, POS materials, and sales collateral.

From national trade shows to local café activations, no two days look the same. The ideal candidate is a proactive go-getter who enjoys wearing multiple hats, takes initiative, and can turn conversations and ideas into action. We’re looking for someone who is detail-oriented, adaptable, and ready to roll up their sleeves to get things done.

This hybrid role works in the DTLA Arts District office Tuesday through Thursday.

Responsibilities

Event Planning & Execution

• Coordinate logistics for regional and national events, including trade shows, barista engagement events, selling shows, and café pop-ups. Support planning, product shipments, vendor coordination, booth setup, and on-site execution.
• Maintain event calendars, project trackers, workback schedules, and budgets to keep projects organized and on track.
• Coordinate national sales meeting logistics and related field team needs.
• Partner with Creative and external vendors to coordinate production of event signage, branded materials, and sales assets.

Sales Operations Support

• Assist the Sales Operations Manager with customer contracts, forecasting inputs, Salesforce reporting, process documentation, and special projects.
• Serve as a liaison between Quality and Customer Service teams to help resolve product quality issues.
• Support field sales needs and facilitate cross-functional communications.
• Translate meetings and conversations into clear action items, coordinate next steps, and follow through to completion.
• Identify opportunities to improve processes, solve problems, and support evolving team needs.
• Partner with Sales, Marketing, and Creative teams to coordinate customer-facing materials, sales collateral, and trade activation assets, ensuring timely delivery to field teams.
• Oversee inventory, ordering, fulfillment, and distribution of branded merchandise and point-of-sale (POS) materials.
• Support Away From Home channel marketing initiatives, customer meetings, innovation sessions, and other customer-specific projects.
• Coordinate cross-functional resources, timelines, materials, and deliverables in partnership with the Away From Home Channel Marketing Manager.

Qualifications

Required Skills & Abilities

• Proactive self-starter and go-getter with a can-do attitude and willingness to take initiative.
• Action-oriented with the ability to turn conversations and ideas into next steps and results.
• Highly organized, detail-oriented, and able to manage multiple priorities and deadlines.
• Adaptable and versatile, comfortable wearing multiple hats in a fast-paced, evolving environment.
• Resourceful problem solver who can anticipate needs, navigate challenges, and find solutions.
• Strong communicator and team player who collaborates effectively with internal teams and external partners.
• Accountable and dependable, with strong follow-through and a willingness to roll up your sleeves and help wherever needed.

Qualifications

• 1+ years of experience in sales coordination, event planning, marketing support, or a related field. CPG, food and beverage, or specialty coffee experience is a plus.
• Strong organizational, communication, and time management skills.
• Proficient in Google Workspace, Microsoft Excel, and project management tools.
• Experience with Salesforce or similar CRM platforms preferred.
• Experience with Adobe Photoshop and Illustrator is a plus, for basic design edits, resizing files and preparing print or digital materials.
• Experience with Canva, Shopify, or inventory management platforms is a plus.
• Event coordination, vendor management, or budget tracking experience preferred.
• Willingness to provide hands-on support during event setup, execution, and breakdown.
• Based in Los Angeles with approximately 15–20% travel required, including occasional evenings and weekends.

The expected salary range for this position is between $70,500.00 - $75,000.00 per year based on a full-time schedule. Location, confirmed job-related skills and experience will be considered in setting the actual salary. As a full-time employee, you will be eligible to enroll in Califia’s employee benefits program. You may also be eligible to participate in the company’s bonus program which may be subject to change.

The Company is committed to providing equal opportunity for employees and applicants in all aspects of the employment relationship, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, veteran status, disability, age, religion or any other classification protected by law.